How We Helped Pet Connect Triple Their Leads in Just 3 Months

Pet Connect Business is an app designer and platform designed to help pet businesses and organizations streamline their operations, enhance communication, and grow their customer base. It offers tools and features tailored to the needs of pet service providers, including pet groomers, boarding facilities, veterinarians, and pet trainers.

We faced the unique challenge of creating a sales pipeline that served three distinct pet sub-industries. Each audience had different triggers, pain points, and expectations. We needed to create a unified strategy that accounted for these differences while streamlining the lead generation and sales process into one manageable system for Pet Connect Business.

To address the unique challenges of Pet Connect Business, we developed a comprehensive lead generation and sales pipeline strategy tailored to the needs of their three distinct pet sub-industries. 

Here’s how we tackled it. We created separate, professionally designed landing pages for each sub-industry. Each landing page was optimized for conversions, using clear calls-to-action and showcasing the unique value of Pet Connect Business’s offerings.

We launched customized multi-platform ad campaigns that spoke directly to the pain points and motivations of each sub-industry’s audience. Despite the diversity in audiences, we integrated all leads into a single, easy-to-use sales pipeline for Pet Connect Business. By organizing the leads in a single pipeline we were able to coordinate with PCB to determine the most lucrative and ready to close audiences and thus make on-the-fly modifications to each marketing campaign that reflected the results we were getting.

Our solutions and marketing strategies not only drove high-quality leads but also allowed Pet Connect Business to scale their operations without adding unnecessary complexity. By the 3rd month we were bringing in vastly more qualified leads. Pet Connect had a benchmark of roughly 24 leads per month. After our 3rd month of running campaigns and optimizations, they skyrocketed to over 180 leads per month, and our lead qualifier questionnaires were being completed at rates of 80%+.