How Responsive Design Can Benefit Your Business
Nowadays, people are surfing the web using other smart devices, like tablets, netbooks, and cell phones. In fact, 57% of web traffic comes from mobile devices alone. And, according to HostGator, “94% of American smartphone users search for local information, including products and services, on their phones even when they have access to a computer.
Does your website have the capability to capture business from these different sources?
Truth be told, in order to succeed in today’s world, businesses need to think beyond the desktop, or you could risk losing lots of business due to poor user experience.
And, if you want your business’s website to deliver the best user experience possible so you can attract and keep customers, you need to consider building it using responsive design.
What is Responsive Web Design?
Responsive web design allows your website to respond to the user’s behavior and environment based on screen size, platform and orientation. So, as a website user switches from device to device, like a laptop to an iPhone, the website will automatically switch to accommodate for resolution, image size, and scripting abilities.
Essentially, responsive design allows your website to deliver the best user experience possible because it allows your site to adapt to the user’s device.
Elements of Responsive Design
Responsive web design is a one-size-fits-all solution that:
- Uses flexible grids
- Consists of flexible layouts
- Incorporates the intelligent use of CSS media queries
- Has an intuitive navigation
- Features optimized images
- Has the ability to accommodate a user’s VPN
- Consists of clear call-to-actions
Benefits of Using Responsive Web Design
There are many benefits to using responsive design for your business website.
1. It can save your business time and money.
If you build your business’s website using responsive design, it eliminates the need for you to have a different design for different devices, like a traditional site and a mobile site. This means you only have to build one website. This will save your business time and money in the long run.
2. Responsive web design makes it easier to monitor your website’s analytics.
Like we said above, when you use responsive design, you only have to create one website, which means you will only have to monitor one set of analytics instead of a set for each different type of site you create.
3. You will have less website maintenance.
Having only one website means you will spend less time on website maintenance.
4. Responsive design can boost your search engine rankings.
Google loves responsive websites and tends to favor them, so they appear higher in search engine rankings.
5. You will see lower bounce rates and improved conversion rates.
Unresponsive websites can be slow to load, which means users tend to abandon them, so you will see higher bounce rates. And, if your website isn’t compatible with a user’s device and it takes too long to load, they will look elsewhere for the products and services you offer. This will negatively impact your conversion rates and lead to poor sales. So, lower your bounce rates and improve your conversion rates by using a responsive web design!
EmoryDay Can Build a Responsive Website for Your Business!
When it comes to responsive web design, we are experts. We can build your business the perfect responsive website. Get in touch with us today to learn more about our website building services.