How to Create a Content Calendar
By EmoryDay
July 15, 2025
5 Minute Read
When it comes to digital marketing, consistency is key. And, in order to be consistent, you need a content calendar. It doesn’t matter if you're a small business or a national brand, a content calendar is essential for staying organized, strategic, and consistent.
In this post, we’ll talk about why every business needs a content calendar and provide some great tips for creating one.
What Is a Content Calendar?
First things first. What is a content calendar? Well, it’s simply a planning document that lists the type of upcoming content you’ll create (blogs, social media posts, newsletters, landing pages, etc.) and when and where you’ll publish it. It’s also sometimes referred to as an editorial calendar.
Why Your Business Needs a Content Calendar
Here are a five solid reasons every business should use a content calendar:
1. It saves time.
One great thing about using a content calendar is that it can save your team time. Sprout Social suggests that content calendars save “your team time by keeping them organized, especially when they’re managing multiple accounts.”
2. It improves consistency.
An editorial calendar ensures that you’re producing content on a consistent basis because you’re planning ahead. And GoDaddy explains “publishing regularly keeps your audience engaged and boosts SEO.”
3. It improves team coordination.
According to Sprout Social, “content calendars can also help streamline collaboration. An editorial calendar also keeps everyone on your team on the same page, including the content writers and designers.
4. It helps keep track of content performance.
GoDaddy states that a content calendar plays a “crucial role in tracking your content's performance because it allows you to track when you posted a particular piece of content, on which platform, and how it performed.” This allows you to see what is working and what isn’t.
5. It reveals content gaps and redundancies.
A well-organized content calendar gives you a bird’s-eye view of your strategy, making it easier to identify missing topics or areas you’ve over-covered.
Creating a Content Calender
Save time, improve consistency and team coordination
How to Create a Content Calendar
1. Determine your content goals.
Start by figuring out the goals of your content. Do you need to drive traffic to your website? Do you want to engage with your audience? Are you hoping to generate more leads? Knowing these goals will help you figure out what types of content you need to create and the specific tone necessary for each piece.
2. Define your target audience.
According to Dotdigital, “It’s crucial to define your target audience because it allows you to customize your content to meet their needs.”
3. Pick the channels for each piece of content.
Decide where your content will be posted: your company blog, as a marketing email, a newsletter, on your social media channels, etc. Knowing this will allow you to tailor your content strategy for each platform’s audience and format.
4. Plan your topics.
Once you know your goals and the channels you need content for, you can then brainstorm content ideas that align to both.
5. Decide on how often you want to publish your content.
Figure out how frequent you will publish your content and make sure it’s consistent!
6. Assign and schedule the content!
Once your calendar is ready to go, assign content to your team and set deadlines. Consider using automation tools to schedule posts ahead of time.
7. Review on a regular basis.
Make sure you and your team set aside time each week or month to assess the performance of your content and adjust your content calendar if needed.
8. Be flexible.
Don’t forget to be flexible! New trends or timely topics may come along that you’ll need to plug into your content calendar. So, remember to be flexible so you can adjust your calendar as needed.
9. Measure the results.
Track metrics like engagement, conversions, and traffic to your website to see what’s working and what’s not. And, be prepared to come up with new ideas.
Tools to Build and Manage Your Content Calendar
There are many different tools you can use to set up and manage your content calendar. You can use something as simple as an Excel spreadsheet or Google Sheets.
Or, you can opt to use project management software, like Trello or Asana. HubSpot also has some free content calendar templates available.
Whatever route you choose, just make sure it allows you to track the production of the different content you put out.
Ready to Get Started?
Creating a content calendar isn’t just about being organized—it’s about being strategic. With the right plan and tools in place, your content can work smarter.
Need help building a content calendar that delivers?
At EmoryDay, we help businesses create personalized messaging that drives results. We can help you develop a content calendar and even craft stellar content for your business.
If you have any questions about our digital marketing services, just fill out our contact form or give us a call at (888)494-3810.
Resources
https://sproutsocial.com/insights/content-calendar/
https://www.godaddy.com/resources/skills/how-to-create-content-calendar
https://dotdigital.com/blog/marketing-content-calendar-guide/
Frequently Asked Questions
A content calendar is a planning tool that outlines the types of content your business will create and when and where it will be published—such as blogs, social media posts, newsletters, or landing pages.
It helps businesses stay organized, consistent, and strategic by saving time, improving team coordination, ensuring regular content output, tracking performance, and identifying content gaps or redundancies.
To create a content calendar:
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Set your content goals (e.g., traffic, engagement, lead generation).
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Define your target audience to create tailored content.
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Select the right platforms for each type of content.
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Plan your topics based on goals and audience needs.
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Decide how often you’ll publish and stick to a consistent schedule.
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Assign and schedule tasks using tools or automation platforms.
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Review your calendar regularly to ensure alignment with goals.
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Stay flexible to accommodate trends or timely content.
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Measure results and refine your strategy based on performance.
You can manage your content calendar using:
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Spreadsheets like Excel or Google Sheets for simple planning.
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Project management tools like Trello or Asana for collaboration and tracking.
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Content marketing platforms like HubSpot, which also offer free templates.
Choose a tool that suits your team’s workflow and content management needs.
It’s best to review your content calendar weekly or monthly, depending on your content volume and team size. Regular reviews help ensure your content is performing well, aligns with business goals, and adapts to market trends or unexpected opportunities.
Be prepared to adjust your calendar as needed for maximum effectiveness.
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