How to Market Your Business When You Don’t Have a Marketing Team
For many small businesses, it’s not unusual to enjoy early success without having to do much marketing. Perhaps you launched your brand in response to a local demand for a specific solution, and word-of-mouth quickly spread and business boomed. But at some point, you will likely find yourself in need of new customers. Whether to grow or simply sustain your business, active marketing is needed to reach people who have never heard of you.
If you’ve looked into hiring a marketing team, you may have sticker shock at the initial outlay and monthly overhead. While it is possible to hire an all-in-one marketing manager, most businesses find that they need the expertise of multiple specialists in the fields of Search Engine Optimization, Pay Per Click advertising, social media, and content. So when you talk about hiring a marketing “team,” it’s a significant investment that many small business owners have a hard time justifying.
How then, do you market your business when you don’t have a marketing team?
Determine What You Need
Marketing is an incredibly broad umbrella of strategies, and what works for some brands may fall flat for others. One mistake many businesses new to marketing make is putting all of their eggs into one basket, so to speak.
For example, while social media marketing can be an incredibly powerful tool, if it’s the only strategy you employ, you could be setting yourself up for failure in a couple ways. First, you will be missing potential prospects that do not use social media (Yes, they exist… only 68% of American adults use Facebook, the most popular social site). Second, your ICP (Ideal Customer Profile) might prefer a different channel of communication, like email.
Most businesses find that a smart mix of strategies that casts a wide net is the best way to not only reach more people, but also to evaluate what works and what doesn’t.
Resist the Temptation to Go It Alone
While there is no shortage of information online about “how to start marketing your business,” it’s easy to quickly become overwhelmed. Not only do you have to make the important decisions about what to do, you also need to have a plan for execution.
Who’s actually going to do the work? How? When? Where?
By the time you factor in all the energy and resources it takes to educate yourself, plus the time to do the work, and the distraction it has caused to your operations, you may find yourself circling back to the notion of hiring a marketing team.
EmoryDay Is That Team
That’s where we come in. For more than a decade, we’ve been the virtual marketing team to businesses just like yours. We have perfected our approach through time-tested principles and proprietary methodology, and every day we watch our clients’ businesses grow.
When you partner with EmoryDay, our first order of business is a comprehensive Strategic Marketing Plan. This is where we analyze your business, your competitors and your customers in order to come up with a game plan for your marketing.
Over the next 10 weeks, we will utilize our Business Accelerator Program to execute your plan using a variety of inbound and outbound strategies, including:
• Website redesign or optimization
• Lead generation campaigns
• Email marketing
• Pay Per Click (PPC) campaigns
• Content marketing
• Search Engine Optimization (SEO)
You will have a dedicated marketing strategist and account manager, and you will also have access to our team of specialists in the fields of PPC, SEO, social media, and content.
Once we have built a solid foundation, most clients continue to use EmoryDay for their ongoing marketing. The value of keeping us on your team versus taking the work in-house is that we will constantly be monitoring your results and tweaking your strategies to prevent your marketing plan from getting stale.
And here’s the kicker: you get all of this for a flat monthly fee that is less than a single marketing manager’s salary.
No catch. No contract. No worries. Just results.
Want to See What EmoryDay Can Do for You?
Download a sample Strategic Marketing Plan, then contact us for a free consultation so we can learn more about your business.