Using webinars for marketing purposes, otherwise known as webinar marketing, is a fantastic way to promote your business’s products and services as well as help you acquire more leads and, eventually, more sales. Keep reading to learn the different ways your business can leverage webinars; how webinar marketing can help your business; and how to promote your webinars so people will sign up and actually attend them.
What Exactly Are Webinars?
A webinar is essentially a seminar, just conducted online. The term actually comes from the words “web” and “seminar.”
How Your Business Can Leverage Webinars
Your business can leverage webinar marketing by running webinars on lots of different topics. These are some of the popular webinar topics we’ve come across:
- Product tutorials/trainings
- How specific services work
- Industry news or trends
- Case studies
- Q&A or FAQ sessions
One thing to keep in mind is not to use your webinar solely as a way to pitch a product or service. You want to use your webinar as a means to show value to your attendees. So, it’s important to focus on teaching your viewers something of value instead of just marketing to them.
How Webinars Can Help Your Business
Webinars can help your business in so many ways.
1. Webinars can help you acquire more leads.
Webinars are great for a business’s lead generation efforts. In fact, they have the highest conversion rates of any other medium. A whopping 20% to 40% of webinar attendees go on to become qualified leads.
2. Webinars can help you get more sales.
On average, between 2% and 5% of the people who attend your webinar will eventually buy your products or services.
3. Conducting webinars helps your company to be seen as an industry authority.
Businesses that conduct frequent webinars are often seen as authorities on the subjects they present on, especially when your webinars focus on solving problems your customers or potential leads might be facing. And, when your business is seen as an authority or subject matter expert, new leads are more likely to trust your company and make a future purchase.
4. Webinars can help your business develop new partnerships and/or relationships.
Webinars aren’t just great for increasing your leads. They can also help you develop new partnerships with other companies and relationships with others in your industry.
Ideal Webinar Lengths
The ideal length for a marketing webinar is between “30-60 minutes,” and that includes a Q&A session at the end. After 60 minutes, you run the risk of your audience losing interest and dropping off.
Ways To Promote Your Webinars
In order to get people to attend your webinar, you will need to promote it. There are several ways you can promote your upcoming webinar, including:
- Post on social media
- Use paid internet ads
- Use a free webinar listing site, like tellonline.org or webinarbase.com
- Send an email to your current customers and leads
- Write a blog post promoting your webinar
Tips For Running A Successful Webinar
There are several things you can do to make sure your webinar is successful and the people who sign up actually attend and find value from it.
1. Develop a landing page where people can sign up.
This landing page should be SEO friendly and contain a brief explanation about the webinar. It should also very clearly explain what attendees will learn from attending the webinar or how it can help solve any problems your attendees are having. Other items your webinar landing page should have include:
- The webinar date and time
- A registration form
- Information about the presenters or speakers
- How and where to submit any questions prior to the webinar
2. Send a follow up email confirming your attendees’s registration.
Be sure and send your webinar registrants a confirmation email with all the details, including a link to join the webinar when it starts.
3. Conduct a dry run.
Performing a quick dry run of your webinar before the actual one is a smart move because it allows you to work out any kinks and make sure you don’t have any technical problems.
4. Save time for a Q&A session at the end.
People are bound to have questions, so allowing for a Q&A session is a must for any webinar. Plus, it’s a great way to connect with your attendees and let them know you care about their comments and questions.
5. Record the session and send the link to all of your attendees.
This allows your attendees to rewatch your webinar any time they want to, and it also ensures that anyone that signed up and wasn’t able to attend, will be able to watch it at their leisure.
Let EmoryDay Market Your Webinars!
Our team of marketing experts have a lot of experience with webinar marketing! Not only can we help you leverage using webinars to gain more leads and customers, but we can also market your webinars so you get more attendees. Get in touch with us today to learn more about our webinar marketing services!