How We Cut Ad Costs by 80% and Doubled Conversions for Concraft
By EmoryDay
May 13, 2025
4 Minute Read
In the world of digital marketing, not all traffic is created equal. Many businesses find themselves pouring money into ads that bring in clicks but fail to deliver tangible results. Concraft, a respected property restoration company, found themselves in exactly that position—investing heavily in paid media without seeing the return they expected.
That’s when they turned to EmoryDay.
Challenge
Concraft’s digital advertising was in a tough spot. Their campaigns were generating traffic, but not the kind that converts. Their ad account showed:
- Plenty of clicks, but little to no lead generation
- An unsustainable cost per click (CPC)
- No clear ROI, making it difficult to justify ongoing ad spend
Despite what looked like solid engagement metrics, the bottom line told a different story. With every click costing more and producing less, it was clear: the campaign wasn't broken—it was misaligned.
This is a common pain point for many businesses. Digital platforms reward volume, not value—unless your strategy is carefully tuned to attract and convert the right audience.
From 0% to 5% Conversion Rate.
Smarter strategy. Lower costs. Real results.
Our Strategy
At EmoryDay, we don’t believe in bandaid fixes. We believe in data-driven transformation. Our team rolled up their sleeves and got to work completely rebuilding the campaign strategy from the inside out.
Here’s what our team did:
Rebuilt campaigns and ad groups around actual user intent, ensuring ad copy and targeting matched what potential customers were really searching for.
Implemented negative keywords to block irrelevant or low-quality traffic that had been draining the budget.
Directed clicks to clean, conversion-focused landing pages hosted internally—pages designed not just to inform, but to convert.
Applied deep platform expertise, monitoring campaign performance daily and making real-time adjustments.
Shifted the focus from vanity metrics (like clicks) to conversion-based metrics, aligning everything with Concraft’s business goals.
This wasn’t just about tweaking ads—it was a strategic transformation built on understanding behavior, aligning content with intent, and leveraging best practices for long-term success.
Results
The transformation wasn't gradual - it was immediate and dramatic. Within a matter of months, Concraft's campaigns turned around completely:
- Cost per click dropped by over 80%, significantly improving budget efficiency
- Conversions more than doubled, proving that the new strategy was attracting qualified leads
- Cost per conversion fell by 63%, making the campaign far more sustainable and scalable
- Conversion rate increased from 0% to over 5%, a clear indicator that visitors were now taking meaningful actions
These are the kinds of results that change how a business approaches digital marketing—not just in terms of paid media, but in how they define success online.
Concraft’s story is a reminder that digital advertising isn’t just about visibility—it’s about viability. An ad campaign can look active and even appear successful on paper, but if it’s not generating real business outcomes, it’s not doing its job.
At EmoryDay, we believe every dollar spent should be a step toward growth. By aligning strategy, structure, and execution with real-world business goals, we helped Concraft turn a struggling ad account into a high-performing lead engine.
Get Started with EmoryDay
Proven Lead Generation – We guarantee to double your phone calls and leads within 90 days, or your money back!* Our expert team drives consistent, scalable growth through a full-spectrum digital marketing strategy, including targeted search, social media, PPC, and conversion-optimized campaigns, delivering high-quality leads so you can focus on closing deals.
No contracts, no long-term commitments—just real results.
Real Results
We get the Customers Your Business Deserves
- All
- Leads
- Revenue
- Sold Businesses
Successfully Sold Business after 1.8 years with EmoryDay!
19 years with EmoryDay and still increasing revenues
5x Increase in company size
Successfully Sold Business after 3 years with EmoryDay!
$10k increase in monthly sales with e-commerce
150% Increase in phone calls with targeted local search
Successfully Sold Business after 3 years with EmoryDay!
Successfully Sold Business after 3 years with EmoryDay!
2,687 Quote Request in 4 months from Facebook
3.5x Increase in qualified sales leads with a 40% decrease in sales lead costs
Successfully Sold Business after 4.5 years with EmoryDay!
400% Increase in monthly leads
Successfully Sold Business after 1.5 years with EmoryDay!
50% Increase in revenue in the last year
Successfully Sold Business after 7 years with EmoryDay!
146% Increase in requests for business valuations last year while lowering costs by 40%.
200% increase in monthly sales for an underselling product.
1200% Growth from 1 location to 12 locations!
$1.26M sales growth for local plumbing company in one year!
200 leads with 40 new life insurance agents in 30 days!
Successfully Sold Business after 4 years with EmoryDay!
2.8x Increase in leads from the month 1 to Month 2
6x Increase in local search and map traffic since starting with EmoryDay in late 2024.
Successfully Sold Business after only 11 months with EmoryDay!
50% Increase in service calls
7 position increase in search ranking over 6 months
Successfully Sold Business after 13 years with EmoryDay!
Successfully Sold Business after 6.5 years with EmoryDay!
Successfully Sold Business after 4 years with EmoryDay!
Successfully Sold Business after 1.8 years with EmoryDay!
Successfully Sold Business after 3 years with EmoryDay!
Successfully Sold Business after 3.5 years with EmoryDay!
50% Increase in sales growth in 6 months
5x Increase in qualified leads from advertising in just three months
Successfully Sold Business after only 7 months with EmoryDay!
400% Increase in conversion in under a year.
