Autoresponders are a great way to enhance your company’s lead nurturing efforts and convert more of those contacts you acquired through lead generation into paying customers. Keep reading to learn all about autoresponders, how they can help turn more of your leads into customers, the different types of auto-response emails you should be sending, and the necessary components of successful autoresponder emails.
What Are Autoresponders?
Autoresponders are a popular email campaign marketing tool that allow you to nurture the leads, especially new prospects, in your database by sending them follow-up emails and relevant content at scheduled intervals.
Why You Need Autoresponders
Autoresponders are a necessary part of email campaigns because they allow you to do several very important things with the leads in your database:
- Engage your leads by keeping your brand in the front of their minds.
- Build relationships with your leads by providing useful content that demonstrates the value of your products and services.
- Eventually convert these leads into customers once they are ready to make a purchase.
In a nutshell, autoresponders allow you to automate your lead generation efforts by nurturing your leads.
Types of Autoresponders
There are several types of email campaign autoresponders. Here are some of the most popular ones:
- Welcome Emails – These are simple, “welcome to the family” emails that welcome the new subscriber and introduce them to your company. These should be used when someone signs up for your company’s email list, blog, or newsletter. A welcome email is also a great chance to provide your new prospect with your company’s social media channels.
- Thank You Emails – These are very similar to a welcome email and can be used in place of one when someone signs up for your company’s email list, blog, or newsletter or fills out a contact form. They essentially thank the new prospect for subscribing and for their interest in your company.
- Discount/Special Offer Emails – These are emails that offer subscribers a discount or special promotion. They are a great way to get a new prospect to purchase your products and services. Who doesn’t love a discount?
- Confirmation Emails – These are essential after a prospect makes a purchase because it offers them the security of knowing you received their order and are currently working to fulfil it. Confirmation emails can help build your company’s credibility as well as inform your customers of other products or services related to what they’ve just ordered.
- Feedback Emails – These usually offer the customer or prospect a chance to fill out a survey about a recent experience with your company. They are usually sent after the customer places or receives an order or speaks with your customer service department. They are a great way to engage the recipient with your brand and show that you genuinely care what they think of your company.
- Follow-Up Emails – Follow-up emails can be used in a few different ways. They can be sent during email campaigns to recipients who didn’t open or take the desired call to action of the initial email. They can also be sent to a prospect after a sales call to reiterate what you talked about and the value of your products and services. Another great way to leverage the power of a follow-up email is to send them to prospects who checked out your company’s site and didn’t make a purchase or left their online shopping carts abandoned.
You can also combine any of the above auto-response emails. For instance, you can include a discount or special offer in a welcome, feedback, or follow-up email.
The Components of Successful Autoresponders
The components of autoresponders depends on their purpose. For instance, if you are sending a thank you email after a prospect signs up for your blog, you might want to include links to some of your most popular blog posts or links to your social media channels.
While the components of your autoresponders will vary by their purpose, there are a few items that you should always consider when crafting any auto-response email:
- Make every word count. When it comes to crafting an auto-response email it’s necessary to “edit your copy until you believe every line contains value.”
- Content must be relevant. If you want to establish credibility and build trust with your leads, send them content that matters to them. For example, if you are sending an auto- response email to a customer who just made a purchase, include helpful information about the product or other products that go hand-in-hand with the one they just purchased.
- Brand your auto-response emails. Make sure your autoresponders are branded for your company and include contact information just in case the recipient wants to get in touch with your sales or customer service teams.
- Send your autoresponders from an actual person. Another thing to consider is sending the email from an actual person within the company, instead of a generic address, like firstname.lastname@example.org. According to Business.com, “emails sent from a person within the company, as opposed to sending from a generic company name, drive a higher response.”
How EmoryDay Can Help You Grow Your Business
Ready to enhance your lead nurturing efforts and get more customer conversions with autoresponders? Contact EmoryDay today to help you grow your business! Our team of expert marketing specialists are the cream of the crop and have the necessary skills and knowhow to help your company leverage autoresponders.