LinkedIn Vs. Traditional Advertising: How To Find The Right Channel For Your Business
CūtisCare USA’s Success with LinkedIn Advertising
CūtisCare works with hospitals, academic medical centers, hospital systems, and physicians to design customized wound care and hyperbaric oxygen solutions.
CūtisCare’s marketing team spends their days trying to stand out in a digital market that is so saturated with information for patients, that healthcare professionals can have tremendous difficultay finding business-to-business opportunities that they could benefit from. For years they have optimized Google Search and diversified their channels but still had difficulty reaching the correct target audience. Afterall both patients needing treatment and hospitals looking to start their own centers would both be searching for terms like “hyperbaric oxygen therapy” – and we haven’t even scratched the surface on the amount of medical journals out there who write on the same topics.
So how do you stand out in the crowd and get found? EmoryDay took a non-traditional approach and suggested LinkedIn advertising, through text based ad campaigns. LinkedIn was an obvious choice for where we want to market to cut through all the noise on Google and reach the professionals who could benefit from CūtisCare’s services, but targeting healthcare professionals directly on LinkedIn can outgrow the budget quickly when running normal image based ads. Text Ads are a way to reach the right audience, stay within budget and generate quality traffic and leads.
Almost instantly, we started seeing results. Since making the change from image ads to text ads, we have seen a 62% increase in impression share, a 76% increase in clicks, & an 80% decrease in average CPC, in addition to stronger leads from our target audience. We are able to spend less advertising dollars each month and get more from it, time and time again. Who says you can’t have your cake and eat it to?