Marketing 101: Nostalgia Marketing

Nostalgia marketing

Nostalgia marketing is on the rise! And, it’s a great type of marketing that companies should consider incorporating into their brand marketing strategies due to the fact that when done right, nostalgia marketing campaigns work, and they work well. 

What is Nostalgia Marketing?

CMSWire defines nostalgia marketing as a marketing strategy that “creates a positive, emotional feeling by using familiar ideas to associate a brand with something for which customers have fond memories.” Companies do this by connecting with their customers by leveraging things from the past that they have fond memories of or a personal connection with, like songs, concepts, TV shows, places, objects, symbols, products, etc, and then associating these things with their brand.   

According to PR Daily, nostalgia marketing campaigns are not only playful and fun, but they “tap into our collective longing for the past.”

Why Nostalgia Marketing Works

According to the Harvard Business Review, nostalgia marketing creates nostalgic feelings, which make customers “more willing to spend money on consumer goods and services.” In fact, Square expands on this by explaining that nostalgic feelings caused by nostalgia marketing can get people to “pay more for objects of interest.”

Forbes explains that companies from all industries are leveraging nostalgia marketing by “tapping into positive cultural memories from previous decades, designed to drive energy to modern campaigns.” And, they are having amazing results! 

Essentially, CMSWire explains that nostalgia marketing is a great way to engage, build trust, and connect with your customers because it helps them create a “positive connection to their past, which creates an emotional association with your brand’s products and services.”

Benefits of Nostalgia Marketing 

There are a lot of benefits to incorporating nostalgia marketing into your company’s marketing strategy, including:

  • Sale conversions 
  • Customer retention 
  • Brand awareness 
  • Brand authenticity 
  • Humanizing your brand 

EmoryDay Can Help Your Business Incorporate Successful Nostalgia Marketing Campaigns!

Because we are a full-service digital marketing agency, we can help your business incorporate all types of marketing campaigns, including nostalgia marketing campaigns. Get your free account today! Or, if you have any questions about our digital marketing services, fill out our contact form or give us a call at (866) 407-2075. We are happy to answer any questions you have!

Resources

https://www.cmswire.com/digital-marketing/what-you-should-know-about-nostalgia-marketing/

https://hbr.org/2014/07/science-shows-why-marketers-are-right-to-use-nostalgia

https://www.forbes.com/sites/laurenfriedman/2016/08/02/why-nostalgia-marketing-works-so-well-with-millennials-and-how-your-brand-can-benefit/?sh=685874023636

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