Marketing 101: Outbound Marketing

outbound marketing concept 2 colored icon. Simple blue element illustration. outbound marketing concept symbol design. Can be used for web and mobile UI/UX

Okay, we’ve covered both inbound marketing and digital marketing. So, now it’s time to dig into and explore outbound marketing. 

Like both inbound marketing and digital marketing, outbound marketing is another way to attract new prospects with the hopes of turning them into leads and eventually into sales. 

What is Outbound Marketing?

Outbound marketing is a type of traditional marketing. According to the marketing gurus over at HubSpot, outbound marketing is a traditional method of marketing that pushes messaging out to potential customers. 

It consists of marketing to potential leads to get their attention instead of drawing them to your business like you do with inbound marketing.

Basically, outbound marketing consists of getting people to notice your business by advertising directly to them. 

Outbound Marketing Strategies 

Companies that use outbound marketing strategies will typically try the following tactics:

  • Email blasts
  • Direct mail 
  • Cold calling 
  • Door to door sales
  • Billboard advertising
  • Flyers and/or brochures
  • TV and/or radio commercials
  • Newspaper or magazine ads
  • Attending industry-related tradeshows

Benefits of Outbound Marketing

While it is true that inbound marketing is all the rage right now, and don’t get us wrong, we love utilizing inbound marketing strategies to help our customers grow their businesses. But, outbound marketing can help you reach the prospects that you haven’t yet reeled in through inbound marketing. Essentially, outbound marketing can be a great addition to your existing marketing strategy because it can help your company capture even more leads. 

Inbound Marketing + Outbound Marketing = A Win-Win!

EmoryDay Can Help Your Business Implement Outbound Marketing Strategies

We’re a full-service digital marketing agency, and we love all types of marketing, including outbound. So, if you are looking to add outbound marketing to your existing marketing plan, we can definitely help! 

Get in touch with us today to learn more about our marketing services, including outbound marketing. 

Sources: 

https://blog.hubspot.com/blog/tabid/6307/bid/2989/inbound-marketing-vs-outbound-marketing.aspx

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