Marketing Leaders Ask: “Can An Agency Help Me Expand My Digital Marketing Presence?
We’ll answer that question with another question. What is the ultimate goal of a digital marketing strategy?
I think we would all agree that the ultimate goal of any strategic marketing strategy, digital or otherwise, is to reach out to potential customers with sales and marketing messages.
EmoryDay’s expertise in this field can help you develop effective marketing strategies for your company.
We’ve all been enticed to click through to a landing page, or an online sales and marketing offer of some sort.
The offer may have landed in our inbox or we may have been drawn to it while browsing, etc. These digital offers often culminate in a transaction of some sort. For example, we might sign up for a podcast with our email address, or we might actually buy something.
The bottom line? We responded to a call to action.
These types of events are called “mission accomplished” by digital marketing professionals!
We’re all familiar with the maxim, “Opportunities are never lost, someone will take the ones that you miss.” This succinctly points out the necessity of staying in consistent touch with your existing clients, as well as your potential new customers. If you don’t, someone else will.
In this brief post, you will learn how a digital marketing agency can augment and enhance your marketing team in ways you never imagined.
We’re going to talk about the business value of the following seven essential digital marketing pillars:
- Lead Generation
- Website Design/Redesign
- Landing Page Development
- Email Drip Marketing
- Social Media
- Search Engine Management
- Content Writing
And yes, there will be a test at the end of this post. Well, kind of a test anyway. But trust us, you will enjoy this test! So let’s get started.
Remember, the ultimate objective of digital sales and marketing is to increase revenue and brand awareness.
As stated by the experts at online marketing education giant The Digital Marketing Institute:
“Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace.”
So where do you start?
Your customer base will grow if you have a robust digital lead generation platform. This is almost an immutable law of marketing physics!
Building a lead gen platform is not as difficult as it might initially appear. You can start with three foundational tools:
- Landing Pages (That Convert!)
- Email Marketing
- Search & Social Media Advertising
These essential digital marketing tools are designed to reach your existing customer base as well as your potential new customers. So let’s briefly examine each one of these tools.
Landing pages can be simple, affordable, effective tools for your business to use to attract new prospective buyers. The secret is to create a great first impression, followed by concise, powerful messaging, and closing with a strong call to action (CTA).
If you have any kind of customer email list, you should consider doing some sort of strategic email marketing.
Email lists can come from a variety of internal sources. These include previous online purchases, customer support tickets, previous business inquiries, etc. Every email address that you have can potentially turn into a loyal customer.
You may discover that you have an untapped source of revenue right at your fingertips.
We have over fifteen years of email marketing experience that we would love to share with you.
Now let’s switch gears for a minute and talk about optimized digital search targeting and social media advertising. These are two of your essential digital marketing pillars.
We have some clients who are highly skilled at these digital marketing techniques, and others who have no internal expertise whatsoever. Regardless of their level of competence, all of our clients rely on us to assist them with the following key elements of their digital search and social media initiatives:
- Campaign Development
- Campaign Management & Optimization
- Conversion Tracking
If you get these key elements right, you can expect a fruitful digital marketing campaign.
Eventually, if we do our job correctly, prospects will be showing up as visitors to your website. That’s good news! Let’s make sure your website is optimized to attract and convert visitors. This brings us to our last two digital marketing pillars:
Your website and its content often create the first impression of your company. Please feel free to reach out directly to one of our digital marketing experts anytime. Let’s discuss how we can use these two marketing pillars to start your customers off with an awesome customer experience.
So does this all sound somewhat daunting? I mean, who has time for all of this marketing stuff when you have a business to run, right?
Don’t be intimidated. As your digital marketing agency partner, we understand, and we want to help.
Entrepreneur and business legend Henry Ford put it very succinctly:
“A man who stops advertising to save money, is like a man who stops a clock to save time.”
We want to make implementing a comprehensive digital marketing strategy easy on you and your budget.
Through our Marketing Essentials program, we are able to build marketing foundations that increase revenues, generate leads, and create growth.
Hold on a minute though, what about that test we promised you? We promised you it would be easy and fun. And we always keep our word!
Test our digital marketing capabilities at absolutely no risk or obligation to you.
Your new customers are waiting for you…