New Year Resolutions: How to Improve Marketing Strategies for 2014



The New Year is a great time to set upcoming business goals and focus on the future of your company.  However, it is also worthwhile to reflect on any avenues you did not take advantage of in 2013.  With the rapid growth of digital marketing opportunities, it is important to take stock of where your business stands. If you have not utilized these opportunities in the past, there is no time like the present to get started.

1. Measure Your Data

Sitting down and crunching the numbers may be tedious, but it is the best way to see where there is room for improvement. Google Analytics is a good starting point to see an overview of where your traffic is coming from and what times of the year were most successful for your business. If you would like to dive deeper into customer interactions and interests, start monitoring social media. There are plenty of great social media monitoring applications to help you started. The more data you are able to mine, the more targeted you will be able to make your campaigns in 2014.

2. Improve Your Mobile Site

It is not news that consumers are rapidly moving away from using traditional PC’s to mobile devices. If your website does not have a mobile version, that should be a priority this year.  EmoryDay builds mobile websites for as little as $195.00 at EmoryDay Mobile. If you do have a mobile site, focus on making the website great, not just functional in the new year.  The best place to start is looking at your mobile site from the consumer perspective. It is user friendly or frustrating? Is it engaging or generic? How streamlined is the checkout process? You mobile site should have the same look and feel as your desktop version, and not lose quality based on size.

3. Video Content

There is has been over a 30% increase in online video viewing over the last year, and over 90% of consumers say a product video helps in the decision making process. Needless to say, video content has become increasingly important to engage the consumer. Videos are also easily shareable and can be used across multiple channels to increase viewing exposure. Vimeo and YouTube are very user friendly video serving sites. Utilizing videos on your website and social media, will make these channels appear rich and interactive to the audience.

4. Customer Service

Many businesses do not closely associate customer service with digital marketing strategy. However with the boom in social media, the two are more closely related than ever. Customers now have multiple platforms to make themselves heard. Online word of mouth can be a powerful tool to help or hurt your business.

With the landscape consistently changing, it is important that your marketing strategy is optimized. At EmoryDay we stay informed of the latest social media trends and use this to provide results. Contact us today for a free consultation to see how we can help address all of your marketing needs.

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