Many marketers these days are wondering if there is any value left in search engine optimization. With search engine’s algorithms constantly changing, it can be hard to keep up with the evolving SEO landscape. Google in particular has been changing the SEO game and keeping marketers on their toes. The 2013 Hummingbird update was the latest in a series of algorithm changes that sent many digital marketers into a panic. The old fashioned hacks for improving page rankings are becoming a thing of the past. However, SEO is not dead and it is still a critical part of any online marketing strategy. Here are some tips on how to improve your search engine optimization strategy in 2014.
Replace Thin Content With Valuable Information
Leave behind keyword stuffing, and focus on creating quality content. SEO and content marketing now work hand in hand. With the latest updates, Google now has a better understanding of questions being asked, instead of only recognizing keywords. Google will be quick to elevate pages with rich content on topics viewers are seeking. Thin spammy content that is packed with keywords, is a surefire way to make your site sink in search results. Content should be laser focused on your audience’s needs, and honed to drive profit generating actions.
Don’t Put Off Creating a Mobile Site
Websites without a mobile version will have a harder time ranking than ever before. The main idea behind the hummingbird update was to provide better responses to viewers questions. Since many mobile devices accept voice commands, people conduct searches in a conversational tone. So, when a mobile user asks Siri or Google Voice Search a question, the page that they choose is considered valued information. The more valuable Google sees a page, the better page ranking it receives. Having a fully optimized mobile site that give consumer quick access to information, is a vital piece to any SEO strategy.
Ditch Link Exchanges requests for Social Media
Social media has now matured to the point that it can play a major part in helping determine search rankings. If you do not consider social media an effective form a marketing, you may be missing a big opportunity to improve your ranking. Google is relying on human signals for direction now more than ever. So, links to your site should make sense and help the visitor find related material. By having shares or mentions (especially on Google +) the search engine recognizes the content you are publishing has value. Having a solid blog, and building a Google + audience are good places to start.
At EmoryDay are SEO specialists can work to help improve your SEO strategy and increase your web presence. We have a proven track record of improving profitability for businesses on any budget. Contact us today for a free consultation.