Pages Every Website Needs

If you want your business website to work for your company by converting visitors into leads and improving your bottom line, you need to make sure it has specific pages. 

In this post, we will discuss essential website pages for your business, reasons why these pages are so important, and tips for what to include on them. 

Pages Every Website Must Have

1. Homepage

Your homepage is typically the very first page a potential customer sees. If your website were a home, your homepage would be the front door. 

It needs to make a great first impression, so it must clearly showcase what your business does and what it can do for your customers and/or clients. 

A homepage must establish your brand. It should showcase products and/or services or direct visitors to a separate products/services page. And, it must offer easy navigation to the other pages on your site. 

2. About Page

Every business website should have an about page or about us page. Or, if you don’t want to dedicate an entire page to this, you must at the very least have an about section on your homepage.

Your about page is where you tell visitors the story of your company, share your mission and values, establish credibility, and build trust with potential customers. A well-written about page is also a great place to introduce your team, which will help humanize your brand. Team pictures, a company timeline or milestones, your company’s values, and your mission statement are all great things to include on your about as page. 

3. Contact Page

A contact page, or contact us page, is a vital part of every website. Make sure you include a contact form so visitors can get in touch with your business. 

You also want to include your business’s contact information, like:

• Phone number
• Email address
• Physical address if you have one
• Map of your location if possible
• Business hours 
• Social media links
• Live chat box if you have one

4. Products Page

If you sell products, you definitely need a products page to showcase your offerings. Some things to consider adding to your products page include:

• High-quality images
• Product descriptions
• Pricing information
• Links to demos or videos showing how to use or set up your products 

If you have several different types of products, consider creating a product overview page that links to different products or categories. This will make it easier for your site visitors to find what they need. If your business has a large online store, consider adding filters so customers can search for what they need. You can allow visitors to search by color, shape, size, customer rating, price, etc. 

5. Services Page

If your company is service-based, you will need to have a services page. If you offer a lot of different services, consider adding a main services page that outlines your services and then provide links to each individual service page. You can also describe any packages you may offer. And, consider including pricing. It will create a sense of transparency and trust with your visitors. 

6. Blog Page

Hosting a blog on your business website is a great way to get more visitors to your site. Writing high-quality blog posts can help boost your SEO, establish your company as an industry expert, and provide valuable content to your audience. You can also use blog posts to share industry news and updates about your business. And, blogging can help you engage with your site audience. 

7. Testimonials Page

Including testimonials on your business’s website is a great way to build credibility and trust with potential customers. Testimonials from satisfied customers will showcase your company’s expertise. And, they will present the quality of your products and/or services. 

8. Sitemap

Every website needs a sitemap that lists all the pages and blog posts it contains. It will help your visitors navigate your website so they can quickly find what they need. Sitemaps also help search engine bots better find your content and any newly-added pages. 

9. Privacy Policy Page

If your company’s website collects personal information from visitors, you will need a privacy policy page. It should clearly let people know how you use their personal information and data. 

Privacy policy pages are actually required by law in some areas. There are several federal and state laws that pertain to provisions on data privacy. And, there are currently 19 states that have data privacy laws in place. These states include:

1. California

2. Colorado

3. Connecticut

4. Delaware

5. Florida

6. Indiana

7. Iowa

8. Kentucky

9. Maryland

10. Minnesota

11. Montana

12. Nebraska

13. New Hampshire

14. New Jersey

15. Oregon

16. Tennessee

17. Texas

18. Utah

19. Virginia 

Privacy policy pages can also help build trust with your potential customers. And, they can also improve your website’s rank in the search engine results (SERPs). 

A privacy policy page should include the following:

• The website owner

• The data you collect
• How you collect this data
• Why this information is collected
• Any third parties that will have access to the data collected
• User’s rights
• Your business’s process for notifying customers of changes or updates to your privacy policy 

EmoryDay’s Website Redesign Services 

Including essential website pages on your business’s website helps your company be 

taken seriously. It also allows your business to demonstrate your expertise and professionalism. It can help your company present information in the best way possible, which will improve user experience. And, most importantly, including these essential website pages will help improve your company’s bottom line. 

The EmoryDay team can develop these essential website pages for your company’s site, so you can provide the best user experience possible and convert more leads into customers. 

Check out our post EmoryDay’s Website Redesign Services to learn about all the things our team can do to make your website shine, including creating the pages every website must have. 
Get your Free Account Today! If you have any questions about our website redesign services, just fill out our contact form or give us a call at (866) 407-207