Promotional email is, simply put, the most affordable way to market directly to interested prospects. The interaction rates are generally much higher than social media posts or traditional advertising. Other online marketing methods can be seen as ways to encourage buyers, but they should generally refer users to sign up with their email address as well. The conversion rate of email subscribers is much higher than those of any other marketing system, apart from perhaps phone calls.
How To Benefit From Using Promotional E-Mail
A business can benefit from an email marketing system in three main ways. The first benefit is the increased exposure to the brand. Many businesses already have a list of email addresses, and this is a very inexpensive way to get a message in front of those people.
The second perk of promotional email is the direct call to action it can contain. Once people see the message, they can click and start purchasing right away. There’s no computer to fire up, no message to remember – everything is direct and accessible.
The third gain in email marketing is the ability to gain feedback. While people may be shy to submit honest feedback over the phone, they often tell you the truth via email, which can be a great way to improve your business.