Scaling with Precision: How Strategic Marketing Fueled Growth Across Seven Technical Divisions
By EmoryDay
March 25, 2026
3 Minute Read
Productivity Quality is a metrology solutions provider that helps manufacturers ensure accuracy and quality through precision measurement equipment, calibration, and inspection services. They support companies in improving production processes, reducing defects, and making data-driven quality decisions.
Challenges:
When Productivity Quality partnered with EmoryDay almost a decade ago, they were preparing to launch a newly acquired U.S. distribution line for InspecVision’s fabrication inspection equipment, which required a full brand rollout from the ground up. This included building a dedicated website and developing a comprehensive lead generation strategy while positioning the product as a credible competitor in an established market. At the same time, the company faced broader growth objectives, including increasing brand awareness, capturing market share, and driving significant revenue expansion within a competitive landscape.
Solution:
Years later, Productivity Quality’s partnership with EmoryDay has evolved into a powerful, long-term growth engine. Together, we’ve developed seven fully branded, strategically aligned websites, each supporting a unique division, while driving visibility through integrated email marketing and multi-channel paid advertising campaigns. As the business continues to expand, we’re helping them grow their digital footprint even further by leveraging new platforms and incorporating video marketing to increase engagement and reach. The relationship has become a true extension of their team, reflecting an engagement built on consistency, expertise, and sustained growth.
Built to Scale. Proven to Perform.
Driving awareness, leads, and engagement through a unified, multi-brand marketing strategy.
Results
EmoryDay’s long-term partnership with Productivity Quality has driven meaningful business results by consistently amplifying brand awareness and strategically promoting their full portfolio of services and equipment. Through a combination of targeted digital marketing, website development, email campaigns, and paid media, we’ve helped generate qualified leads, support sales growth, and increase event registrations across multiple divisions.
As Productivity Quality has expanded, our ongoing collaboration has ensured their messaging, positioning, and marketing efforts evolve alongside the business, demonstrating the value of a strategic alliance built on consistency, industry expertise, and a shared commitment to success.
Testimonial
"We have worked with EmoryDay for nearly a decade and are currently building our seventh website with them. Each project and campaign is handled with the utmost professionalism and expertise. Our industry is very technical and precise, and they get it right every time.
They are on top of the evolving digital landscape, bringing new marketing tactics and strategies to keep us in front of the right audience at the right time. Katie (and her team) operate as a true extension of our business. They’re responsive, reliable, and always a step ahead which makes a huge difference. Wonderful to work with!"
- Hannah Anderson, PQI
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150% Increase in phone calls with targeted local search
2.5x Increase in search leads after campaign optimization
Successfully Sold Business after 4 years with EmoryDay!
2,687 Quote Request in 4 months from Facebook
Fully Booked Schedules week after week for the past year.
80% Decrease in ad costs with a 2x Increase in conversions
2.8x Increase in leads from the month 1 to Month 2
Successfully Sold Business after only 7 months with EmoryDay!
3.5x Increase in qualified sales leads with a 40% decrease in sales lead costs
1200% Growth from 1 location to 12 locations!
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400% Increase in monthly leads
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Recent record month with $366K value in orders
7 position increase in search ranking over 6 months
50% Increase in sales growth in 6 months
83% Increase in quarterly leads over prior year
146% Increase in requests for business valuations last year while lowering costs by 40%.
400% Increase in conversion in under a year.
50% Increase in service calls
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19 years with EmoryDay and still increasing revenues
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200% increase in monthly sales for an underselling product.
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Three consecutive years of 50%+ Annual Growth in qualified leads
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Successfully Sold Business after 3 years with EmoryDay!
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6x Increase in local search and map traffic in 6 months.
Successfully Sold Business after 5.5 years with EmoryDay!
