Seasonal Marketing: Breaking Through the Holiday Noise
For most businesses the holidays can be the most wonderful time of the year for sales. According to Google, over half of holiday gifts will be purchased online this year. Even if your website not set up for e-commerce, it is important to make it optimized before the holiday season. Approximately 65% of holiday shoppers plan to browse businesses websites before going into retail stores. However, with everyone trying to capitalize on the shopping season, it can be difficult to stand out from the crowd.
Here are some tips on how to make your website break through the holiday noise and keep sales up in the new year:
1. Determine A Promotion Strategy That Makes Sense
Every brand is slashing prices and having flashy giveaways during this season. Therefore, it is important to have a promotion strategy that works for your business, and your target audience. Making sure you have sufficient inventory and can sustain lower pricing for your budget goals are important factors. Also keep in mind the consumer’s wants and needs. Looking at the last year’s sales, is there anything that stands out? Using social media to start a conversation, is a great way to find out what products or services your customers are most interested in for the holidays.
2. Make Your Holiday Messaging Clear
Your consumer is going to be viewing marketing messages in every available channel during the holidays. By creating a cohesive branded holiday message across all channels, your consumer will be more likely absorb your message. Using consistent holiday imagery on your website, social media pages, emails, and other advertisements will create a recognizable looks and feel to your campaign. Creating clean call to action copy-writing will drive viewers to your promotion. You want the message to appeal to the consumer within seconds of viewings.
3. Reward Your Existing Consumer Database
Building brand loyalty is important for keeping sales up into the new year. One way of doing this is providing extra incentives to your existing customer database. Creating an ecard thanking customers for their business and wishing them happy holidays is a good starting point. You can include exclusive promotions and offers, which lets your customers that you value their business.
4. Don’t Forget Mobile
According to Google, this year mobile is expected to have an impact on 76% of all holiday purchases, with approximately 15% of holiday purchases being made on mobile devices. With the surge in smartphone and tablets, it is crucial to make sure your site is optimized for mobile. If you do not have a time to do a complete responsive re-design before the holidays, you can find tips to help optimize your site for mobile EmoryDay Mobile
It is never too late to set up a holiday promotion. Even if you have missed Black Friday, there is still plenty of opportunity with the last minute shopping crowd. For Information about how EmoryDay can help improve your website and marketing strategy, contact us here.