Should You Be Blogging?
If your business isn’t blogging, you really start a company blog. Learn why having a company blog and regularly posting relevant content can help your business excel, some great business blogging ideas, how EmoryDay can assist your company with your blogging efforts.
Here are 7 reasons why blogging is beneficial to your business:
1. Blogging can lead to getting more leads.
One of the greatest benefits of blogging is the fact that it can help increase your leads…by a lot. According to the inbound marketing gurus over at HubSpot, businesses that have a company blog and post quality content on a regular basis get 67% more leads than companies who do not leverage a blog. That’s a huge number! HubSpot also notes that blogging is a great marketing tool because it works behind the scenes and helps your lead generation efforts 24/7. Blogging allows you to sit back and let new leads come to you!
2. Blogging is free marketing.
Blogging is a marketing effort that doesn’t cost your company a dime. Because blogging is free and helps you acquire more leads, it has a positive impact on your ROI. In fact, according to HubSpot, companies that blog are 13 times more likely to enjoy positive ROI.
3. Companies who blog are seen as industry leaders.
Companies that blog on a consistent basis and post content relevant to their readers are often seen as leaders and experts in their respective industries to “their peers, potential customers, and even competitors.”
4. Blogging helps your company engage with customers.
Getting new leads and sales is great for your business, but you still need to nurture and engage with your current customers so they will stay customers. Blogging is a great way to do this. New blog posts give customers a reason to keep coming back to your company’s website and may even entice them to make more purchases down the road.
5. Business blogging is great for your company’s reputation.
As we stated earlier, companies who blog consistently are seen as industry leaders. And, being seen as an industry leader will really boost your company’s reputation and brand awareness. Regularly posting industry-specific quality content on your business blog helps build trust with your community.
6. Blogging will increase your company’s inbound links.
Consistent blogging and posting of industry-relevant content increases your chances of other websites sharing your content and linking to your company’s site. In fact, HubSpot insists that companies that blog on a regular basis receive 97% more links to their website.
Inbound links are great for your marketing efforts because they allow your company to get exposure to new leads, which can lead to new sales. Also, when other companies share your content and post links to your blog on their site, it increases your reputability.
7. Blogging is great for your SEO efforts.
Posting regular blogs that contain quality content is a great way to improve your website’s SEO because it helps how your website performs in the search engines. Essentially, consistently posting new content, lets the different search engines, like Google, Bing, Yahoo, etc, that your company’s website “is alive and offering fresh content. It also gives the search engine algorithms more reason to index your website more often, keeping it more on their radar over time.”
To learn more about SEO and how important it is for your marketing efforts, see our How Does SEO Benefit Your Business blog post.
What Should You Blog About?
So, now that you know how important having a company blog is to your business, let’s talk about what you should post on your business blog. Blog content typically varies by industry. But, while what you post will most likely depend on your company, there are some general topics that can be used regardless of industry.
Here are some general business blogging ideas to help get you started:
- New product launches
- Employee of the month
- Trade shows or other events your business plans on attending
- Customer success stories
- Industry trends
- Product usage tips
- Full product guides
- Customer profiles
- Frequently asked questions
- Customer testimonials
- Customer interviews.
Leave The Blogging To EmoryDay!
Need a little help starting your company blog? Or, need help producing fresh content that will attract readers? The EmoryDay team can help! Contact EmoryDay to start blogging today!