Should Your Business Be Utilizing Snapchat Ads?

Snapchat

Chances are, you’ve heard of Snapchat. And, while Snapchat is typically associated with exchanging messages, it’s actually becoming a popular means of social media marketing for companies. 

What is Snapchat and How Does it Work?

Snapchat is a popular camera and messaging app that allows its 280 million users to share their everyday moments, like pictures and videos, which are called snaps. The snaps are meant to disappear after they are viewed. 

What are Snapchat Ads?

If social media marketing is part of your business’s marketing plan, you might want to consider leveraging this popular social media platform and running some Snapchat Ads.

Benefits of Using Snapchat Ads

According to marketing expert Neil Patel, because Snapchat allows its users to share and engage with content, it’s a great platform for companies looking to bring in sales or increase brand awareness

And, according to the powers that be over at Snapchat, by “placing ads on the Snapchat platform, you allow your business to become a part of Snapchatters’ everyday conversations with full-screen, digital ads that inspire action from the people that matter most to your business.” Snapchat Ads offer your business the chance to reach a global audience. 

How Do Snapchat Ads Work?

Like Facebook, Snapchat has a self-serve advertising platform called Ads Manager. After creating an account and logging into the Ads Manager platform, you can:

  • Create, test, and manage ads
  • Launch and optimize marketing campaigns
  • Monitor results
  • Build reports

There are two different advertising flows you can choose from: 

  • Instant Create
  • Advanced Create 

Another cool thing about Snapchat Ads is that you can target your ads to your core audience by getting them in front of people based on their interests, behaviors, and location.

Instant Create

The Instant Create advertising flow allows you to create and post an ad in less than 5 minutes. 

Advanced Create

The Advanced Create advertising flow is a little more complex. It allows you to create multiple ads at once as well as offers more advanced targeting and bidding capabilities. When using the Advanced Create flow, you can also get access to the Snap Pixel, which allows you to measure the impact of your campaigns and optimize them towards your marketing goals. 

Snapchat for the Win!

At the end of the day, whether you’re a global brand or a small to medium-sized business, running Snapchat Ads could be a great way to get your business in front of new leads. 

EmoryDay Can Manage Your Snapchat Ad Campaigns

EmoryDay is a full-service digital marketing agency that knows a thing or two about social media marketing, including running Snapchat Ad campaigns. We can leverage the power of all of your social media platforms to drive engagement, increase brand awareness, and get you more leads. Get in touch with us today to learn more about our digital marketing services. 

Sources:

https://phys.org/news/2018-06-snapchat.html
https://neilpatel.com/blog/explore-snapchat-ads/

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