What is Strategic Marketing Planning

Strategic Planning?

EmoryDay helps businesses achieve their marketing goals. And, when you partner with us to help with your digital marketing needs, the first thing we do is collaborate with you in the form of strategic marketing planning to create a strategic marketing plan for your business. 

What is Strategic Marketing Planning?

Strategic marketing planning is the process of creating a strategic marketing plan with objectives and goals that you need to achieve. The time frame for these goals is usually during a quarter (Q1, Q2, Q3, Q4), but you can start at any time. 

Essentially, strategic marketing planning helps you clearly define your company’s marketing goals, both short-term and long-term, and it gets you to break up those goals into sizable and achievable milestones. 

According to Indeed, strategic marketing planning is the process of a business’s “stakeholders developing a strategic plan to reach their target customers and ”writing and following a plan to reach a specific marketing goal.”

Ultimately, a strategic marketing plan:

• Sets marketing goals you want to achieve 
• Maps out how you’ll achieve your marketing goals
• Defines what the success of achieving your marketing goals will look like
• Explains the different roles your employees must play to achieve these marketing goals
• Explores how and when you will review your marketing efforts
• Determines how you will adapt your marketing strategy if needed

The Importance of Strategic Marketing Planning

Strategic marketing planning is vital to the success of a company because it gets business owners, leaders, managers, etc, to define their marketing goals and implement strategies for hitting these goals. A strategic marketing plan functions as a roadmap to achieve your marketing goals. 

Strategic marketing planning also helps every department and/or employee within a business understand what part they will play in achieving these marketing goals. And, if you truly want your business to meet the goals of your strategic marketing plan, you want to make sure that every department and team member has a stake in the outcome because this will give them an incentive to work hard, so your company meets these goals. 

The Components of a Strategic Marketing Plan

The components of a strategic marketing plan really depend on your goals. For instance, according to Indeed, “companies may develop strategic marketing plans to increase revenue and profits, achieve greater visibility, discourage competitors or improve their appearance through a total rebranding.” Because these goals are all different, the strategic marketing plans put into place will vary. 

However, there are some basic core components of a strategic marketing plan that EmoryDay uses for all of our clients. These are some of the components of our strategic marketing plans:

• Marketing budget
• Marketing goals
• Strategies (marketing channels you will utilize, cold calling, advertising, drip email campaigns, etc)
• Stakeholders involved in achieve these marketing goals
• The role of each stakeholder
• Steps each stakeholder will take to help the company achieve their marketing goals
• What success/meeting these goals will look like
• How to track progress of these goals (Milestones)
• Result reviewing timelines
• Plans to put into place if these goals aren’t on track
• Incentives/rewards for stakeholders and team members to get them to go above and beyond in their designated priorities (Positive reinforcement)
• Steps for implementing the strategic marketing plan

EmoryDay’s Strategic Marketing Planning Services Will Create a Marketing Roadmap for Your Business

EmoryDay’s team of marketing experts will create a detailed strategic marketing plan for your business. And, our services do not stop there! 

Not only will we help your business come up with important marketing goals and objectives that will help your bottom line flourish, but we will also work closely with your company to help you put this plan into place, so you can meet your marketing goals in a strategic and obtainable way.

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If you have any questions about our strategic marketing planning services, just fill out our contact form or give us a call at (866) 407-2075.