Strategies for Keeping Your Digital Content Fresh and Engaging

Did you know that on average, people only peruse less than 30% of a webpage? 

According to The New York Times, “the average person only reads 20-28% of a web page. That’s less than a third!”

This startling statistic implies that the majority of your website content might go unnoticed, leaving your key messages in the digital dust.

So, how do you get potential leads and customers to actually read your content? The answer is simple: keep your digital content fresh and engaging. 

Tips for Keeping Your Digital Content Fresh and Engaging

​​ 1. Know and write to your audience.

If you don’t know your audience, how can you expect to write content that engages them? How can you expect to create content that resonates with them? 

A great way to get to know your audience inside and out is by conducting market research. It’s your secret weapon!

Vertical Response explains that conducting market research doesn’t just help you understand your audience’s demographics. You’ll also gain valuable insight into their interests and pain points, which will also help you create buyer personas that are as real as the audience they represent. This doesn’t only tailor your content for better engagement, but it can help you transform your communication into a magnet for your audience’s attention.

2. Keep content concise and precise. 

Concise and precise content isn’t just a preference; it’s a necessity. In the fast-paced digital world, the attention span of your audience can be very limited. Every. Word. Counts. This isn’t just about keeping things short; it’s about making every word purposeful and compelling.

Remember, there’s a time and place for sprawling essays, but your website or landing pages are not it. 

3. Incorporate storytelling. 

Storytelling is a huge content marketing buzz word for 2025. And, it isn’t just a trend. Storytelling is transforming marketing from mere communication to memorable experiences that resonate deeply with your audience.

And, utilizing storytelling is a great tactic for blog posts, videos, and social media posts.

Vertical Response suggests using the following to add a little storytelling flair to your content: 

• Anecdotes: Share small, personal snippets that make your messages relatable and heartfelt.
• Personal Experiences: Connect your personal journey to your content, making it authentic and trustworthy.
• Case Studies: Nothing shows the proof of success like real-world examples that demonstrate the positive impact of your products and services.

4. Repurpose existing content in new ways

Not every piece of content needs to be created from scratch. Repurposing your existing content can breathe new life into it, while saving time. By repurposing or even updating older content, you get the benefit of extending its shelf life, while keeping it relevant to new audiences and channels.

Here are some awesome ways you can repurpose existing content:

• Turn blog posts into infographics: A well-written blog post can be condensed into a visual format, which is ideal for social sharing.
• Transform webinars into bite-sized video clips: Take key insights from a webinar and turn them into shareable short videos.
• Create podcasts from articles: If you’ve written a long-form article, why not transform it into a podcast or audio snippets to reach different audiences? Plus, podcasts are all the rage right now. 

You can also update old content with new stats and references.

5. Use more visuals.

And, we mean ALL the visuals. Kidding aside, images, videos, and infographics can enhance new and existing content. According to Vertical Response, research and studies have shown that “content with visuals receive 94% more views than text-only content. This is because visuals are processed by the brain 60,000 times faster than text, making it easier for your audience to understand and remember your message.”

And, when it comes to images, Vertical Response suggests avoiding generic stock photos and opting for “high-quality, relevant images or even illustrations that are unique to your brand.” 

Videos are also a fantastic way to create fresh and engaging content. You can use videos to showcase your products or services. Videos are also great for demos or product tutorials. And, Vertical Response suggests using videos to share “behind-the-scenes glimpses of your business,” which is a great way to “build a connection with your audience and humanize your brand.”

And, like we said above, infographics are perfect for social sharing. 

6. Create interactive content. 

Create content with interactive elements that pull your audience right into the action. Incorporating polls, quizzes, and clickable sections doesn’t just entertain; it turns every visitor into an active participant. 

Plus, interactive content boosts retention and encourages longer visits, which can lead to increased loyalty and conversion rates. 

LinkedIn also suggests engaging “with your audience through surveys or social media to understand their evolving interests.”

7. Create actionable content.

People crave content that can actually help them or make their lives easier. They want tips, tricks, and hacks. They want USEFUL content that will help them achieve their goals.

Consider creating:

• How-to guides
• Step-by-step tutorials
• Lists of useful tips and tricks

Offering actionable content not only boosts engagement, but it also nurtures a loyal community. Because, when your content helps someone solve a problem, you’re not just a source of information, you become a trusted partner. 

8. Personalize content. 

Personalization is becoming a big deal in digital marketing. And, it’s not just a trend, it’s a powerhouse strategy that can significantly improve engagement and make your audience feel valued.

Audiences expect content that speaks directly to them. So, find ways to create personalized content, whether it’s a blog, email, or social media post. You readers want to feel like it was created just for them.

Leverage data on customer behavior and preferences to design email campaigns that anticipate needs, suggest products they’ll love, or provide insights that solve real problems. Segment your audience into distinct groups—by demographics, interests, or past behaviors—and tailor your messages to address the unique challenges and desires of each segment.

Revitalize Your Digital Content with EmoryDay’s Content Marketing Services!

Keeping your digital content fresh and engaging can be an ongoing challenge, but it’s a challenge EmoryDay is up for!

Our team of superb content writing experts can craft exceptional digital content that stands out and engages your audience. 

Get Your Free Account Today! 

If you have any questions about our digital marketing offerings, including our content marketing services, fill out our contact form or give us a call at (888) 494-3810. 

Resources

https://nytlicensing.com/latest/methods/create-engaging-content

https://www.linkedin.com/advice/1/youre-struggling-keep-your-content-fresh-amidst-grphf