Surveys are a tried and true way to collect information about your customers: about their experience, about what they like, about how you can do better as a business. But more important than what you collect is what you build when you engage your customers: relationship. When you pause to ask their opinion, you customers will feel valued and more connected with you. The result? They’re more likely to do business with you in the future.
Today, inexpensive, easy-to-use online survey tools make conducting surveys easier than ever. If you’re not sure how to get started, try one of the following ideas geared towards helping you grow your business..
Seven Ways to Use Surveys in Your Busines
1. To Learn About Your Customers
Who are you selling to? This fundamental question drives many of your business decisions. By using surveys to conduct target market research, you can learn about your customers: their wants and needs, likes and dislikes, behavior and values. And the more you know about them, the more you can tweak your business processes, improve your product offering, and focus your marketing efforts.
2. To Measure Customer Satisfaction
Surveys can help you learn what you’re doing right – and where you could improve. Knowing how your customers feel about your product or service and their experience with your company can help you continually improve how you do things. Don’t be afraid of negative feedback – the sooner you can identify problems, the better off you’ll be.
3. To Create New Ideas
What better way to learn what your customers need than to ask them! Surveys can help you better understand the needs of your customers, and better yet, identify any unmet needs. Is there an idea for a new product or service? Could your existing product be improved? Or could your product be used in a new and innovative way to meet a need? You’ll never know if you don’t ask.
4. To Engage on Social Media
Social media is all about engagement. People love it because it allows them interact with the businesses they follow in a way that wasn’t possible before. But it’s easy to fall into the trap of simply broadcasting out your latest blog post or special deal on your social media channels. If you’re looking to up your engagement, consider a fun survey to interact with your followers and give them something to share.
5. Help Your Customers Find Their Way
If you offer a variety of products or services, a survey can help your customers find the best option to meet their needs. By using a series of questions, you can recommend the exact product they need based on their answers, lead them down a predetermined path, and facilitate their decision making process.
6. To Encourage Repeat Business
While a reward like a discount or free item is often used to help increase survey participation rates, it’s also a savvy way to encourage repeat business. By offering a discount, you are subtly encouraging your survey participants to do business with you in the future. And if a customer is on the fence about buying, a discount is often enough to tip the scales in your favor.
7. To Engage Your Employees
Satisfied employees work harder, do a better job overall, and stick around for the long haul. And that’s good for your bottom line. Does your company promote job satisfaction? Are your employees happy? You won’t know if you don’t ask. In addition to finding out where you’re doing well and where you could improve, your employees will feel valued because you took the time to ask their opinion.
Start Asking Questions Today
If you think surveys are just a way to collect information, think again. Surveys can be powerful tools that can help you focus your marketing efforts, continually improve your business, and build customer loyalty. And the inexpensive and easy-to-use online survey tools available today make conducting surveys a no-brainer.
So what are you waiting for? Get started today! For more creative ideas about how surveys can help you connect with your customers, contact EmoryDay. Our marketing specialists have the skills and experience to help you get to know your customers better!