The Benefits Of Blogging
Too many businesses still aren’t convinced that publishing blog content can have the return on investment they are seeking from their online marketing efforts. Many think that due to the nature of their industry, a blog isn’t the right tool for them, or they think it’s a waste of time.
However, publishing valuable content online has tremendous and proven results for businesses seeking to grow. And, one way to publish this kind of content is by blogging.
If your business isn’t blogging, you really should start because blogging on behalf of your company can really benefit your business.
The Benefits of Utilizing a Company Blog
Here are 10 reasons why blogging is beneficial to your business:
1. Blogging can help you get more leads.
One of the greatest benefits of blogging is the fact that it can help increase your leads…by a lot. According to the inbound marketing gurus over at HubSpot, businesses that have a company blog and post quality content on a regular basis get 67% more leads than companies who do not leverage a blog. That’s a pretty significant percentage!
Blogging is a great marketing tool because it works behind the scenes and helps your lead generation efforts 24/7. Blogging basically allows you to sit back and let new leads come to you!
2. Blogging improves your ROI.
Because blogging is free and helps you acquire more leads, it has a positive impact on your ROI. In fact, according to HubSpot, companies that blog are 13 times more likely to enjoy positive ROI.
3. Companies who blog are seen as industry leaders.
Blogging gives your business the chance to demonstrate who you are and what you know by allowing you to broadcast your superior knowledge base on all things related to your business and industry.
Companies that blog on a consistent basis and post content relevant to their readers, are often seen as leaders and experts in their respective industries to their peers, potential customers, and even competitors.
When it comes to your blog, one thing to keep in mind is that you should never use a blog post as a direct sales pitch. Use your blog to continuously demonstrate your authority and expertise in your field by posting information that is relevant and useful. As your business becomes seen as an industry expert, sales will increase organically.
4. Blogging helps your company engage with customers.
Getting new leads and sales is great for your business, but you still need to nurture and engage with your current customers so they will stay customers. Blogging is a great way to do this. New blog posts give customers a reason to keep coming back to your company’s website and may even entice them to make more purchases down the road. And, since blogging inspires customers to interact with your brand, it’s a wonderful way to humanize your business and improve customer sentiment about your company.
5. Blogging can help your business connect to industry partners, employees, and leads.
Because blogging can help establish your company as an expert in all things related to your industry, doing so can help connect your organization to anyone and everyone surrounding it. It could connect you to another business in your industry with an opportunity for a partnership of some sort. And, a strong blog could even bring a potential job candidate to you with a great resume in hand. It’s also a good way to get new customers to check out your products and services.
6. Business blogging is great for your company’s reputation and for building brand loyalty.
Like we said earlier, companies who blog consistently are seen as industry leaders. And, being seen as an industry leader will really boost your company’s reputation and brand awareness. Regularly posting industry specific quality content on your business blog helps build trust with your community. And, it’s one of the best ways to get people to come to your site for reasons other than purchases. Building community amongst your website visitors improves brand loyalty and recognition.
7. Blogging will increase your company’s inbound links.
Consistent blogging and posting of industry relevant content increases your chances of other websites sharing your content and linking to your company’s site. Inbound links are great for your marketing efforts because they allow your company to get exposure to new leads, which can lead to new sales. Also, when other companies share your content and post links to your blog on their site, it increases your reputability.
8. Blogging boosts your SEO.
Posting regular blog entries that contain quality content is a great way to improve your website’s SEO because it helps it perform better in the search engine rankings. Essentially, consistently posting new content lets the different search engines, like Google, Bing, Yahoo, etc., know that your company’s website “is alive and offering fresh content.” And, every time you post on your blog, you are providing one more indexed page on your website.
9. Blogging makes you a more active participant on social media.
When it comes to social media engagement, finding a way to participate and engage with others as a business can be very difficult. However, with so many people spending so much time on social media nowadays, this is an opportunity no business can afford to overlook.
Unless you are selling a product or service that translates naturally in a social media setting, your options for participating may seem limited: post only simple status updates, share content others have created, or simply remain quiet. But, there is an option for you that will help bolster your social media presence: create and share blog posts!
For one, you are saving time and getting the greatest amount of return from your efforts when you use your own content from your blog and format it for sharing on different social media platforms. You will also engage with your current contacts and give them the opportunity to share your content with their own network, which will significantly expand your reach for no cost whatsoever.
10. A company blog is a great place to share news and updates about your business.
You can create blog posts to update customers on promotions/discounts and new product releases in a “friendly” way that doesn’t feel like an advertisement. It’s easier to convert readers into customers with this type of promotion than getting a web surfer to click on a standard banner advertisement. You can also use your blog to post any press releases your company puts out.
What Should Your Company Blog About?
When it comes to business blogging, content will vary greatly by industry. But, while the content you post will depend on your company, there are some general topics that can be used regardless of industry.
Here are some general business blogging ideas to help get you started:
- New product launches
- Employee of the month
- Trade shows or other events your business plans on attending
- Customer success stories
- Industry trends
- Product usage tips
- Full product guides
- Customer profiles
- Frequently asked questions
- Customer testimonials
- Customer interviews
- Community outreach
Leave The Blogging To EmoryDay – The Content Marketing Champions
Need a little help starting or maintaining your company blog? The EmoryDay team can help produce fresh content that will attract readers on the behalf of your company. Contact us today to start blogging!