Digital Marketing 101: The Benefits of Hiring a Digital Marketing Agency
Marketing agencies can benefit businesses of all sizes and kinds. Here are some benefits of hiring a marketing agency we think are most beneficial to businesses.
1. Digital marketing agencies are extremely cost effective.
Hiring a digital marketing agency to develop and then take the reins and run your marketing campaigns is a whole lot cheaper than hiring an in-house marketing team for your company, especially when you factor in the cost of salaries, benefits, office equipment, 401ks, etc. A digital marketing agency offers all the benefits of working with digital marketing experts at a fraction of the cost of hiring a couple full-time employees.
2. Digital marketing agencies can help you develop and implement a marketing strategy and campaigns that get positive results/a positive ROI.
If you don’t already have a marketing strategy in place, a marketing agency will create an effective one for your business. They will also come up with great ideas for marketing campaigns and will monitor all of your campaign results to see what’s working and what isn’t. And, they will use that data to fine-tune their strategy to get even better results. When you partner with a digital marketing agency, you will have someone with eyes on your campaigns at all times, so you can focus on other aspects of running your business.
3. Marketing agencies are great for helping your business conduct both market research and marketing research.
Market research looks at your target market and helps your company understand your target customers’ behaviors and motivations. And, marketing research examines your company’s entire marketing process to see what’s working and what’s not. A digital marketing agency can conduct both of these on your behalf, so they can develop marketing strategies and campaigns that will provide the results you need.
4. Digital marketers know their stuff!
Digital marketing agencies hire the best of the best. They are full of talented marketing experts with a breadth of digital marketing experience. Because their job is to help businesses, like yours, they have tons of ideas to grow your business and accomplish your marketing goals. And, by hiring a digital marketing agency, you will get access to a broader set of skills. For example, maybe your content writer needs some help with SEO. A full-service digital marketing agency will have an SEO expert on staff who can help your copywriter optimize their content for the search engines.
5. You can select what services you want based on the marketing needs of your business.
Another great thing about digital marketing agencies is that you can often customize their services. For instance, a business can hire a digital marketing agency on a long- term basis to manage multiple campaigns or just for a specific project. You can also add or remove services based on your marketing needs. Perhaps a business initially hires a digital marketing agency to design and build their website, help with branding, and come up with a few marketing campaigns. But, once the website is built and their brand is established, the company just needs some support for their email campaigns. They can simply scale back on services. This isn’t something you can do if you hire an in-house marketing team.
6. A digital marketing agency can assist your in-house marketing team with whatever they need help with.
If you already have an in-house marketing team in place, a digital marketing agency can step in and help your employees to boost your marketing efforts. They can take on extra projects if your staff is busy with other things and even work with your team to come up with unique campaign ideas. Plus, a digital marketing agency’s staff will be able to offer a fresh perspective on your existing campaigns to help your team figure out what’s working and what’s not.
7. A digital marketing agency can produce high-quality relevant content for your company.
Most digital marketing agencies have content specialists on staff who can draft high-quality industry relevant content for your website in the form of landing pages, website copy, blog posts, social media posts, and more!
The Benefits of Working with EmoryDay
We are a full-service digital marketing agency that specialties in helping small businesses grow. Our team of experts can take your marketing to the next level by developing and implementing a digital marketing strategy that will grow your business. Get in touch with us today to learn more about our digital marketing services.