Turning Visitors Into Demos: 28% Conversions With VSLs
By EmoryDay
September 12, 2025
4 Minute Read
SolvPro is a powerful bilingual software solution built specifically for contractors, landscapers, and remodelers who need to streamline projects and communicate clearly across teams and clients. Whether managing estimates, tracking progress, or coordinating schedules, SolvPro makes it simple to operate seamlessly in both English and Spanish—eliminating language barriers while boosting efficiency. Designed with the unique challenges of hands-on industries in mind, SolvPro helps professionals stay organized, deliver on time, and build stronger client relationships.
Challenges
SolvPro wanted to grow awareness and generate qualified leads for their software. While the product was strong, the team needed a way to communicate its value quickly and effectively to both English- and Spanish-speaking audiences, and convert interest into action.
Solutions
EmoryDay developed and executed a Video Sales Letter (VSL) strategy to bring SolvPro’s story and value proposition to life. By combining engaging video content with optimized landing pages and targeted campaigns, we were able to:
- Showcase the software’s ease of use and bilingual capabilities
- Highlight workflow efficiency and team communication benefits
- Encourage prospects to take meaningful action, such as scheduling demos or requesting more information
Video That Converts
Build trust. Drive demos. Win more business.
Results
The VSL campaigns drove significant engagement and high-quality leads. Across just a few months:
- Click-through rates and conversions improved consistently, showing strong audience interest
- Cost per lead dropped dramatically, making campaigns highly efficient
- Prospects were not just clicking, they were submitting forms, signing up for events, and requesting demos
The VSL campaigns delivered strong performance over the past 90 days:
- 1,528 unique visitors to the VSL landing pages
- 103 form submissions and 62 scheduled demos/events, showing consistent engagement and qualified lead generation
- Average conversion rate: 28.27%, with peak days reaching 84%
- Campaign spend totaled $5,521.15, resulting in a cost per conversion of just $12.78
- Daily highlights:
- Highest conversions in a day: 27 (September 9, 2025)
- Lowest cost per conversion: $2.35 (September 11, 2025)
The strategy created a steady stream of qualified leads, proving the effectiveness of video-first messaging in complex B2B sales environments.
Next Step
With a surge in interest, SolvPro’s new challenge is ensuring prospects show up to scheduled demos. EmoryDay is now helping optimize follow-ups and appointment workflows to turn these high-quality leads into actual business results.
Why This Matters
This case study shows how a thoughtfully executed VSL strategy can do more than generate clicks. It can create measurable business impact, boost qualified leads, and set the stage for predictable growth.
Thinking about a VSL strategy for your business?
Partner with EmoryDay to craft compelling video content that drives leads, builds trust, and converts interest into results.
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