Unlocking Hidden Revenue: How EmoryDay Helped MaxBotix Generate $15K+ with Email Retargeting
By EmoryDay
April 22, 2026
4 Minute Read
MaxBotix is a leading manufacturer of ultrasonic sensors, providing high-performance distance measurement solutions for a wide range of industrial and commercial applications.
Challenges:
When MaxBotix partnered with EmoryDay, they had untapped revenue potential within their existing marketing ecosystem. Their automated email workflows in Omnisend, previously set up for retargeting, welcome sequences, and promotional campaigns, had been inactive for over a year due to technical issues. As a result, they were missing consistent engagement opportunities with both new and returning customers. This gap meant lost revenue from audiences who had already shown interest in their products.
Solution:
EmoryDay identified email retargeting as a key opportunity for immediate impact and began by troubleshooting and restoring MaxBotix’s broken Omnisend automation workflows. Once operational, we relaunched these campaigns with dynamic, visually engaging content created with Grid & Pixel to capture customer attention and drive action. Our campaigns include a full suite of automated flows, including welcome emails, abandoned cart and retargeting sequences, and limited-time sales offers. This strategic combination of technical optimization and creative enhancement ensured that every customer touchpoint was both functional and compelling.
Automation Back in Motion
Rebuilt email systems now turning engagement into consistent revenue.
Results
In just under three months, these revitalized email campaigns generated $15,980.84 in new revenue, representing a 9.3% increase in overall revenue from a previously untapped channel. Performance has continued to improve month-over-month, with revenue from email campaigns increasing by 27% in March compared to January. By reactivating and optimizing these workflows, MaxBotix is now consistently capturing value from engaged prospects and customers. And with ongoing refinements, this growth trajectory is only just beginning.
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