Using LinkedIn For Your Business
LinkedIn is a great social media platform for businesses of all kinds because it gives them the chance to network with others in their industry, post useful and relevant content, and find new high-quality employees.
If your business isn’t leveraging LinkedIn by using LinkedIn Company Pages, it should be.
Benefits of Using Social Media
Many business owners recognize the power of social media and the ways that maintaining an active presence online can benefit their company. From developing and promoting your company’s brand to the ROI opportunities social media presents for lead-generation, utilizing social media, especially LinkedIn, is a great addition to any business’s digital marketing strategy.
What is LinkedIn?
LinkedIn was originally built to be a professional online networking tool as it was intentionally designed to connect professionals and companies with one another. Their mission is to “connect the world’s professionals to make them more productive and successful.”
Today, LinkedIn is a site for career-minded individuals as well as companies that want to form business connections and establish professional networks. Businesses or individuals can network by connecting with other professionals and companies, publish industry-related news stories, share blog posts or other website content, post company updates, and even endorse other members and businesses. Users can also join professional groups. Membership is free, and accounts can be updated at any time.
What LinkedIn Offers Businesses
LIke we said above, LinkedIn is a great way to maintain industry connections, network for relevant opportunities, and meet new professionals for future business relationships.
LinkedIn offers businesses the opportunity to:
- Grow a network of followers who will receive notifications of your posts, news, and updates
- Discover content that is currently trending with their target audience
- Set up customizable CTA buttons to drive traffic to websites, blogs, and/or landing pages
- Create detailed product and service listings, including videos, images, and descriptions
- Use tracking tools to monitor page activity and other analytics
- Get recommendations for products or services
- Use LinkedIn’s Product Pages to generate high-quality leads
- Receive alerts whenever someone mentions your page.
Making and Engaging with Connections on LinkedIn
While your primary motivations on any social media platform should be to connect and engage with your contacts as well as to cultivate a community around your business, LinkedIn Pages gives your business the opportunity to connect with 6 different types of contacts:
1. Potential Customers
Of course, lead generation is a major goal of any social media campaign. And, having a LinkedIn Page for your business makes your company more credible and more searchable, which can result in organic lead generation. Essentially, if you set up your company page well and use it effectively, you can successfully direct those leads to your website. LinkedIn also allows you to run ads and sponsor content so it appears to a targeted audience.
2. Current Customers
LinkedIn provides your business an opportunity to present your company’s brand in a professional light.
LinkedIn is a great platform for sharing:
- Business-related news
- Product or service releases
- Special promotions
- Company updates
You can encourage your current customers to follow your LinkedIn Company Page by linking to it from your emails, newsletters, blogs, or other social marketing pages. You can also engage with your followers by sharing valuable content, all while nurturing referrals and recommendations on your page.
3. Potential Employees
LinkedIn allows candidates to seek out job openings in their field because businesses can post details on any current job openings. When you create a job listing on LinkedIn, you should highlight what makes your business such a fantastic place to work for.
4. Current Employees
Networking on LinkedIn is beneficial for both a business and its employees because it provides companies and employees the opportunity to connect in a professional setting online.
- Notify employees of their most important posts to boost organic reach
- Recognize team moments or employees with a personalized shout-out
- Re-share their employees’ best @mentions and LinkedIn content
- Foster internal engagement through a trusted employee-only community via the My Company tab
5. Business Partners
An active LinkedIn Company Page can attract suppliers, vendors, and other partnerships. It makes your business available for new opportunities to find you.
6. Industry Leaders
LinkedIn is also where businesses can go to connect with others in their industry to stay up-to-date on changes and innovations in the industry.
Sharing content that is beneficial to your followers, especially original content, can establish your company as an expert in your field. You can also utilize LinkedIn Groups, which are forums where you can establish your business as an expert on a given topic and build relationships with like-minded professionals. Finding and joining groups that match your professional interests and the interests of your target audience and then engaging in conversations, can establish your business as a key voice in your field.
The Importance of Having a LinkedIn Company Page
LinkedIn Company Pages offer your business opportunities no other social media platform can. The more quality connections in your network, the more opportunities you’ll have to make contacts, generate quality leads, and grow your business.
EmoryDay Can Help Manage Your LinkedIn Business Page
Looking for help managing your business presence on LinkedIn? Want to optimize your LinkedIn page to help improve your bottom line? We can help! The EmoryDay team has the tools to create, implement, and manage a great social media marketing plan for your company that includes leveraging the use of LinkedIn. Contact the professionals at EmoryDay for a free consultation.