Email marketing is a relatively simple and inexpensive way to reach out to your current customer base, and engage prospective customers. The main benefit of a newsletter for you business is to put your name in front of your database on a regular basis, and creating brand awareness. With relevant and interesting content, you can position yourself as a thought leader in your field, and gain the trust of prospective customers. For small businesses, you may not have the time or resources to execute a professional newsletter. Here are steps for getting started with a professional newsletter service, and why your company should be using one.
1. Creating A Template
Creating a clean, engaging e-mail template is a crucial part of of your e-mail marketing strategy. This is your viewers first impression, so it needs to be professional and well executed. Outsourcing a newsletter service is the convenient way to ensure that your newsletter is delivered to your audience and is consistent with your branding. By trying a “DIY” newsletter, you risk sending your message in the wrong format. This can make the email unreadable to the viewer, which may cost you that contact. By hiring out this service, design experts can take the guesswork out of coding and formatting.
2. Managing your Database
Your database of contacts is one of your best prospecting outlets, and should be treated with care. For sending and tracking your newsletters, your should use an email vendor. This service will help you manage your database by filtering junk email addresses, and can show you which contacts are most active in opening and clicking through to your site. One of biggest benefits of using an email service is getting around spam filters. Email newsletters will end up getting shuffled to spam no matter how useful the content, and email vendors can help minimize this. By working with a newsletter service, they will be able to set you up with an email vendor, and ensure seamless deliveries to your contacts.
3. Creating Content
Newsletters are often thought of as mundane company updates, but this does not have to be the case. The best way to have a sales generating newsletter is to provide valuable content. The content should be written for the current and prospective customers, not for the company itself. By taking time to consider what topics your customers are interested in, you can become an resource to your contacts. By working with a professional newsletter service, you can help create a voice for your brand. Content writers can help pull brainstorming ideas into cohesive, engaging articles. They can create a consistent tone while applying an editing eye to your articles. A newsletter service can also help measure which content is most effective in sending traffic to your website, and what areas you should focus on to engage viewers.
At EmoryDay we provide results drive newsletter services. Our team of designers and content writers can create engaging newsletter that will keep you top of mind within your audience. Contact us today for a free consultation.