What is Cold Emailing?

Cold Email Marketing

HubSpot defines cold emailing as a “subset of email marketing where a party — generally a sales rep — sends emails to prospects without having previously contacted them.” It’s the email version of cold calling.

Does Cold Emailing Work?

Sending cold emails can definitely help your business to get more clients and/or customers; however, it has to be done right. If not done correctly, and even creatively, the chances of your cold emails getting opened by the recipient is slim. 

More often than not, cold emails have low open and response rates. This is because people get hundreds, sometimes even thousands of cold emails a day. If you want your cold email to get opened by your targeted recipients, you need to get creative. 

5 Tips for Writing Cold Emails that Get Opened

When it comes to crafting cold emails that will actually get opened by your targeted recipients, quality is key. 

1. Come up with a good subject line. 

Your subject line is one of the first things your recipients will see. So, make sure it’s unique and engaging. 

2. Target the email to your audience.

Cold emails should not be generic. Your content should be personalized and targeted to the industry you are reaching out to. 

3. Keep it short.

HubSpot suggests that marketers keep their cold emails short, concise, and to the point. Don’t go into detail about all of your products and services. The goal is to get the reader to visit your website where they can learn more. 

4. Make it conversational.

HubSpot makes it really clear that you need to “write like a human.” It’s okay to be formal, but don’t be too stiff. 

5. Show them how you can solve their problems. 

Since this is most likely the first time your company is introduced to your recipients, you want to avoid sending them some kind of generic sales pitch. Instead, tell them how you can help them by solving a problem they may be having. According to the Harvard Business Review, “If you’ve done your research and found a major pain point for the recipient, and you can offer relief, highlight that.” 

EmoryDay Can Help Your Business Craft Cold Emails that Get Results!

We are a full-service digital marketing agency with a team of digital marketing experts that just so happen to know everything there is to know about sending marketing emails that get results, including cold emails. 

Get in touch with us to learn how we can help you with your email marketing efforts. You can fill out our Contact Form or give us a call at (866) 407-2075. And, when you are ready to start working with our digital marketing superstars, take advantage of our  30-day free trial.

Sources:

https://blog.hubspot.com/sales/how-to-write-a-cold-email-that-will-actually-get-a-response
https://www.fastcompany.com/3036672/what-we-learned-from-sending-1000-cold-emails
https://hbr.org/2016/09/a-guide-to-cold-emailing

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