What is Strategic Planning?
Every business must have a plan that defines their vision, where they want to eventually go as a company, how they want to grow, goals they want to achieve, and when they want to achieve all of these objectives.
This is called strategic planning, and it’s vital to the success of all businesses.
How Strategic Planning is Defined
According to HubSpot, “Strategic planning lays out the long-term, broad goals that a business or individual wants to achieve.”
And, according to OnStrategy, a strong strategic plan determines the following:
- “Where your organization is going”
- “How you’ll win”
- “Who must do what”
- “How you’ll review and adapt your strategy development”
The Importance of Strategic Planning
Strategic planning is so important because it helps business owners and their executive/managerial teams to see the bigger picture of the company so they can plan for the future.
Additionally, Mailchimp explains that strategic planning helps you see all of “the resources you currently have” at your disposal, which will help you to see what resources you might need to invest in, such as digital marketing services, like the ones offered by EmoryDay.
Also, according to Mailchimp, strategic planning is important because it will help your business figure out everything that must be taken into consideration to achieve all goals and objectives as well as help your organization to outline all necessary action steps.
Mailchimp also shares that a great strategic plan can help “cultivate a strong organizational culture” and ensures that everyone in your organization is working together and has a “clear sense of direction on projects and services that will have the most impact on your business goals.”
And, HubSpot explains that strategic planning is beneficial because it gets businesses to “identify their strengths and weaknesses and which opportunities should be pursued.”
What Does Strategic Planning Involve?
HubSpot shares that a big part of strategic planning is goal setting. The popular marketing company also mentions that strategic planning includes a process known as tactical planning, which “outlines the short-term steps and actions that should be taken to achieve the goals described in the strategic plan.”
Here are some of the other items that should be included in a strategic plan:
- Your company’s mission statement
- What you want the future of the company to look like
- Outcomes you want the company to achieve
- Goals
- Tactical planning
- Objectives
- Action steps
- Who is responsible for each different goal and/or objective
- Who is responsible for the different action steps
- Timeframes for achieving each goal and objective
- Procedures for measuring success, like key performance indicators
- Strategic marketing plan
The Strategic Marketing Plan
Strategic planning gets a business to develop a strategic marketing plan, which like we said in our post What is Strategic Marketing Planning?, functions as a roadmap to achieve your marketing goals.
And, this is where EmoryDay can come in! We create a strategic marketing plan for every business we serve.
EmoryDay’s Strategic Marketing Planning Services Will Set Your Business Up for Success!
EmoryDay’s team can create a detailed strategic marketing plan for your business as well as help you implement a plethora of other digital marketing strategies to help you achieve your marketing goals.
If you have any questions about our strategic marketing planning services or any of our other digital marketing services, just fill out our contact form or give us a call at (866) 407-2075.
Resources:
https://blog.hubspot.com/sales/strategic-vs-tactical-planning
https://blog.hubspot.com/sales/strategic-planning-model
Get Started with EmoryDay
- Create a Free Account
- FREE Custom Marketing Plan (no obligation)
- Select only the services you want.
- Create a Free Account
- FREE Custom Marketing Plan
(no obligation) - Select only the services you want.