Why Font Choice Matters in Digital Marketing
Did you know that when it comes to your website and other digital marketing materials, font matters?
In fact, choosing the right font for your website and other digital marketing materials, like blog posts and emails, is a big deal.
In this post, we’ll dive into why font choice is crucial and some important things to know about fonts so you can make the best choice for your business.
Why Font Choice Matters
Choosing the right font is crucial for getting the most out of your digital marketing efforts because it determines how people see your brand. According to Wix, “fonts can communicate more about your brand than words alone.”
LinkedIn further explains that the right font can:
- Positively impact engagement
- Showcase your company’s personality
- Improve conversions
- Set you apart from competitors in a good way
- Communicate mood and evoke certain emotions
- Help with readability
- Have a good influence on your website visitors’ behavior
- Create positive user experiences
Important things to know about Font
Because we believe that knowledge is power, these are some important things we think every digital marketer needs to know about fonts.
1. Sans-serif fonts are better for digital marketing and websites than sans fonts.
Both serif and sans serif fonts are popular groups of fonts. And, while they are both commonly used in marketing materials, sans serif fonts are better for digital marketing and websites.
Serif fonts tend to have small, more decorative strikes. According to My Fonts, “serif fonts are considered easier to read in long-form use cases,” which make them better for printed materials. Garamond, Times New Roman, Bodoni, and Rockwell are all examples of serif fonts.
Sans serif fonts don’t contain any serifs. My Fonts explains that serifs are “the small strokes or extensions at the end of a longer stroke, such as the leg of a “K” or “R.”
And, according to HubSpot, “Due to the screen size and resolution that web content is often viewed from, many web designers favor sans serif fonts for the web.” Sans serif fonts also have a more modern look and feel to them. Some of the different popular sans serif fonts include: Futura, Helvetica, Proxima Nova, Open Sans, and Lato.
2. Your target audience matters when selecting fonts.
LinkedIn suggests that the way people respond to your website and other digital marketing materials can vary by demographics. The professional networking site explains that “Younger audiences may gravitate towards modern and edgy typefaces, while older demographics may appreciate more traditional and classic choices.” So, keep your audience age in mind when selecting your fonts.
3. Be consistent.
When it comes to using fonts for your website and other marketing materials, it’s important to be consistent across your various digital platforms. Consistent fonts not only helps with brand recognition, but according to LinkedIn, it also “reinforces the brand’s identity and strengthens the connection consumers have with it.” And, a consistent brand presentation is incredibly important for your bottom line as it can increase your revenue by “up to 23%”
4. Pick a font that is readable.
LinkedIn offers some great insight about this:
1. Readability of your font directly correlates with the experience of your website users.
2. Fonts that are easy to read reduce bounce rates.
3. When a font is easy to read, people will spend more time on your site and engage with your content.
5. Test, test, and test some more!
Testing your font can be quite helpful. Consider A/B testing different fonts. Ask clients to offer feedback on your website font. Also, once you have two or three different fonts narrowed down, HubSpot suggests doing a side-by-side comparison. This will really help you and your team get a feel for what looks the best and aligns with your brand.
Best Fonts for Digital Marketing Materials
Here are some popular fonts that look great in the digital marketing space:
- Roboto
- Open Sans
- Lato
- Poppins
- Montserrat
EmoryDay Can Elevate Your Digital Marketing Efforts
Knowing a thing or two about fonts can definitely help your business design the best website and marketing materials possible.
And, if you decide you need a little help with your digital marketing efforts, EmoryDay can step in and elevate your digital presence.
Get your Free Account Today! If you have any questions about our digital marketing services, just fill out our contact form or give us a call at (866) 407-2075.
Resources:
https://blog.hubspot.com/website/how-to-choose-fonts-for-marketing
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