February 4th marks the beginning of the Lunar New Year. 2014 is the year of the horse, and there are many defining characteristics that accompany this zodiac. People born in the year of the horse are considered leaders, with superior communication skills and are social butterflies that enjoy being in the limelight. They are hardworking, refuse to accept failure, and have strong endurance. Using these traits for inspiration, here are some ideas of how to improve your digital marketing strategy in the Lunar New Year.
Position yourself as leader through original content
Producing original content is a great way to improve SEO, and present yourself as a knowledgeable resource in your industry. If you have been interested in adding video to your site, creating video podcasts about industry specific topics can help build your online influence. If you are camera shy, you can use online tools to create industry relevant infographics and slide shows. Making your content easy to understand, and sharable is important to help circulate your message.
Do not underestimated the power of social media
Marketers have struggled to show the ROI on social media, which can be leave companies wary of positioning their ad dollars in this medium. However, there are tangible benefits to using social networking. Posting content with backlinks is a free way to to drive back to your website. Linked In is predicted to become a top news source in 2014, and can be a great avenue to publish original content and provide backlinks. The increasing rate of shared content within social media alone is worth
Put the hardwork into your website content pages
Traditional SEO techniques like keyword stuffing and meta-tagging are becoming a practice of the past, due to “smarter” search engines. Google has made several updated including the “Hummingbird” which can now distinguish quality content pages, from pages that seem like spam. Google will continue to improve and tailor its algorithm to consumer search behavior. If you are not putting in the extra effort to make trustworthy, informative content, you are wasting your time.
Improve endurance in your campaign by repurposing content
Creating original content for all of your marketing channels may seem like a daunting task. Creating high quality collateral is time consuming, and mentally draining. A solution is optimizing your existing marketing materials with some creative re-working. This can help provide longevity to your campaigns. If you have a great blog post, you can repurpose it as a newsletter to send to your existing audience. Populate your social media with the blog post to start a conversation with your followers. You can combine this post with other related blog posts to create a downloadable white paper. Add a sign-up form to access the white-paper and you have created a lead generation source. Repurposing saves time and energy, while also ensuring the quality of content in your campaign.
The lunar new year is the perfect time to create dynamic and engaging content marketing campaigns that can carry you through 2014. At EmoryDay we help small businesses achieve marketing success through strategic content planning and implementation. Contact us today for a free consultation to see how we can help your business boost sales.