In business, your reputation affects your sales. According to Dimensional Research, 86 percent of consumers said buying decisions were influenced by negative online reviews. We all know that a satisfied customer tells 1 person and a dissatisfied customer tells 10, that’s powerful!
Build trust and grow your business with current and prospective customers by protecting your brand’s online reputation.
Here Are 3 Quick & Easy Ways:
Check Search Engine Results
Find out what is already being said by searching for your company’s name, common misspellings and the names of your products and services on Google and Bing to see what types of information come up. Be sure to also run an image search for these same terms. Be sure to check the other search tabs too, especially “images” and “news”. Note: In Google, you can also change your search results to limit the results to the past year, past month, past week or past 24 hours. To limit results by time do the following on Google.com:
- Click on Search tools under the search bar
- Click Any time in the bar that has appeared below
- Change it to Past week or the range of your choice
The highlighted items in this Google image below show you additional options you can select when visiting google.com.
The “Search Tools” tab is for selecting the time frame and other options mentioned above.
The “Images” tab provides search results in image formats only. The “News” tab is going to to provide search results in news format. While the default, “Web” tab returns all sorts of search results mixed in with several format types.
Google Search Box:
Note: Search engine results are some of the most reliable and flexible monitoring sources.
Set Google Alerts
Unlike search results, this service notifies you when you are mentioned. With Google Alerts, you can easily set up free, real-time email notifications that are sent to you anytime Google receives new results for keywords you select such as your products, services, events or even those of your competitors. At www.google.com/alerts you enter key terms you want to track, set the timing and the source, then enter your email and you are all set.
In addition to, or as an alternative to Google Alerts, you can also use TalkWalker Alerts. These alerts are set up exactly like Google Alerts; however, sometimes you receive different results with TalkWalker Alerts. So, try both and determine what combination works best for your industry.
Here is what the Google Alerts and TalkWalker Alerts set up fields look like:
Review Your Reputation on Social Networks
Search and review your personal, product or company reputation on the 5 major social networks. You may need to secure your company name as a user on at least these 5 social networks: Facebook, LinkedIn, Twitter, Google and Yahoo to ensure you, not someone else, control your online presence.
Social Mention is a very useful, free tool for tracking alerts through social media channels. There are hashtag tracking options as well. Another great alternative to Social Mention is Mention. Mention is also free, but is limited. Their paid version is unlimited for $19.99/month and provides alerts based on level of importance according to authority and influence. Plus, you can opt-out of certain platforms such as Facebook or specific news sites.
Bonus: For reading the full article and for getting through all this material, here is an advanced tool for creating your own notifications for reputation management and so much more!
- If This Than That This tool let’s you create any kind of “if/then” trigger rules. Then, every time a new item matches your if/then statement, you will be notified. This tool can be used for just about any kind of notification or reminder you can imagine. Plus, there are sample statements to get you started. Have fun!
Great Next Steps:
Now that you understand how to track what’s being posted, take a step back and think about other unique ways you could use these tools for your business or website.
Use these tools to discover new content topics, keep tabs on competitors and more.
By using these tools to create new content topics, you can continue to produce content that is high quality and link worthy enough to show up on the first page of search results. In addition, creating interesting and relevant web content that highlights your products, service and expertise generally produces enough favorable links to minimize and push down any negative ones.
Need help? We can work with you to create a content strategy designed to manage search results for your brand.