Content Marketing Trends For 2022
2022 is in full swing, so we thought we would explore some of the important content marketing trends for 2022.
2022 Content Marketing Trends
Here are some important content marketing trends for 2022:
1. EAT Guidelines
We talked a little bit about this in our post, SEO Trends For 2022. But, just to recap, this year, content needs to be high quality, or you run the risk of your website pages being categorized as “discovered, currently not indexed” by Google’s Search Console. And, when we say high quality content, we mean that you need to publish content that meets the EAT guidelines: Expertise, Authority, and Trustworthiness.
2. Live Streaming
Customers really like it when you live stream because it gives them a chance to engage with your brand. Plus, Think with Google also points out that live streaming is an awesome way for brands to “showcase their personality and values authentically.”
The following platforms are great for live streaming:
- Facebook Live
- Instagram Live
- Twitter Live
- YouTube Live
An article posted on Wix Blog lists some great ideas for live streaming, including Q&A sessions and product releases. You can also live stream product demos.
Podcasting is a great way for building brand awareness and increasing “recognition” of your products and services. It can also help establish your company as an authority in your industry.
Another great thing about podcasting is that it can help you “increase your website SEO” because Google is now starting to actually include podcasts on the search results pages (SERPs).
If you are going to venture into the world of podcasting, be sure to transcribe your podcasts and turn them into blog posts. This will not only be a great way to publish more quality content on your website, but it will also help with your SEO efforts.
4. Visual Content
According to Rocket Content, many consumers are visual learners, so they prefer visual content because it allows them to retain more data. Plus, visual content is a great way to engage with your target audience. So, consider adding more videos, images, and infographics to your website this year.
5. Interactive Content
According to Rocket Content, interactive content “optimizes the audience experience, gaining their attention and keeping them on the webpage longer.” Examples of interactive content can include:
- Interactive infographics
- Interactive ebooks, guides, reports
EmoryDay’s Content Marketing Experts Can Help Your Business Implement These 2022 Content Marketing Trends!
We are a full service digital marketing agency, which means we have a team of marketing experts ready to take your content marketing efforts to the next level! Our content marketers stay on top of any new content marketing trends so they can help you publish the best content possible.