SEO Trends For 2022
2022 is officially here! And, as you probably already know, each year brings new, and sometimes not-so-new trends for SEO.
5 Trends for SEO You’ll Want to Have On Your Radar in 2022
1. Content quality is king.
The saying used to go “content is king,” but it’s not enough anymore to just pump out content with SEO keywords in the hopes that you’ll get more traffic to your site. Now, this content needs to be…well…good. According to Search Engine Journal, you don’t want Google to categorize your website pages as ‘Discovered, currently not indexed’ in their Search Console, which is what can happen when your content isn’t original or high quality.
When it comes to your 2022 content, you’ll want to follow the EAT guidelines:
So, make sure your 2022 content is useful, relevant, good, and trustworthy.
2. The popularity of voice searches calls for more conversational keywords.
According to the appointment scheduling software company, 10To8, “58% of consumers use voice search to find local business information.” Because of this, in 2022, both businesses and marketers will need to focus on their conversation marketing skills, which consists of using natural language, including keywords, for all written content.
3.Web pages need to load quickly.
According to 10To8, page speed is going to be more important than ever in 2022. Apparently, Google’s recent algorithm update has made “page load speed a much bigger factor in the ranking than it once was.” Dotcom-Tools suggests that your mobile pages load in 2 seconds or less because each second beyond that results in more bounce rates.
4. If you haven’t gotten on the mobile-friendly site bandwagon, you’ll need to in 2022.
When it comes to yearly SEO trends, having a mobile-friendly website is nothing new. This one makes the list…well…a lot. But, 10To8 explains that if you have a mobile-friendly version of your website in addition to a desktop version, “the Google bot will first crawl the mobile version when deciding how to rank your website.” This is huge because 90% of internet users use their mobile phones to surf the web. So, if you want to rank high on the Search Engine Result Pages (SERPs), you MUST have a mobile-friendly website.
5. You will want to use high-quality images and make sure they are properly optimized.
Image optimization has always been a good rule of thumb for SEO, but according to FinancesOnline, image optimization is going to play a larger role in search engine optimization in 2022. In fact, companies will need to use “images that are of high quality and great relevance, while providing custom file names and alt tags.”
2022 SEO Trends
At the end of the day, utilizing these 2022 SEO trends can help get more traffic to your company’s website, which can lead to more qualified leads and, ultimately, more sales.
EmoryDay Can Tackle Your SEO Needs!
The full service digital marketing experts at EmoryDay can handle your SEO needs and help you stay on top of any new SEO keyword trends. We are currently offering a 30-day free trial, so you can check us out and see all we have to offer. If you have any questions about our digital marketing services, just fill out our contact form or give us a call at (866) 407-2075. We look forward to hearing from you!