How to Get More Google Reviews
By EmoryDay
October 21, 2025
4 Minutes Read
Online reviews are one of the most powerful tools for building trust with potential clients and attracting new customers. And, when it comes to credibility, Google reviews truly stand out. After all, they’re visible right where people are already searching, on one of the world’s most popular search engines.
If you want to improve your online presence and reputation, it’s time to focus on getting more Google reviews. Stick with us as we share some simple and effective tips to encourage your customers to leave Google reviews for your business.
The Importance of Google Reviews
We talked a little bit about this in our post, How to Get Better Reviews and Rank Higher For It. According to Search Engine Land, “Customer reviews are the most influential form of local business content, and 90% of consumers read reviews as they search for nearby goods and services.”
Google reviews can also help new customers find your business. Not only do they show potential customers that you’re a reputable company, but they also help you gain credibility and rank higher in the SERPs (search engine results pages). In fact, according to Mailchimp, “The more reviews a business receives, especially positive ones, the more likely it is to rank higher in Google’s search listings.” Google reviews can also help improve your SEO.
Tips for Getting More Google Reviews
1. Make it easy for customers to leave a Google review.
The simpler you make the review process, the more likely customers are to leave their feedback. You can create a direct Google review link using your Google Business Profile. You can then add that link to your business’s email signature, website footer, and thank-you pages. You can also text customers after a purchase asking them to leave a Google review.
2.Create a dedicated reviews page on your website.
According to WordStream, when your business dedicates a full website page for customer reviews, “it not only encourages prospects to become a customer, but it also gives that added inspiration for an existing customer to leave a review.”
3. Ask at the right time.
Timing matters when asking for reviews. The best time to ask is when a customer’s positive experience is still fresh, like right after they’ve had a great encounter with your customer service team or made a repeat purchase of a product or service.
4. Personalize your request.
Avoid generic messages like “Please leave us a review.” Personalize your message so it feels genuine. If possible, mention the product or service they recently purchased.
5. Leverage email marketing.
If you already send follow-up or thank-you emails after purchases, you can also use them to politely ask for reviews.
This is also where having that direct Google review link in your email signature can come in handy. According to WordStream, “adding a link to review your business on Google in your email signature is a great way to ask for more Google reviews without actually asking!”
6. Promote customer reviews on social media.
Encourage happy customers to leave Google reviews by sharing positive feedback on your social channels. When followers see others sharing great experiences, they’re more likely to contribute their own.
7. Respond to every review, good or bad.
Showing appreciation for customer feedback encourages others to share their experiences, too. According to WordStream, it lets customers know that you actually “listen to customer feedback, and that it’s worth their time to write their own review.”
Respond promptly to all reviews, even negative ones. Thank positive reviewers for their support, and address negative feedback professionally and with empathy. Current and potential customers will notice how you handle criticism. A thoughtful response demonstrates that your business values customer input and is committed to improvement. If you need some tips on how to respond to negative reviews, check out our post: How to Handle Negative Online Reviews.
8. Don’t offer incentives for leaving reviews.
While it’s tempting to offer discounts or freebies in exchange for Google reviews, this actually violates Google’s review policy. Incentivized reviews can get flagged and removed. And, this can hurt your credibility.
Power Your Presence With Reviews
Actionable steps to earn more trust and more stars on Google.
EmoryDay Can Help You Build Your Online Reputation
At EmoryDay, we help businesses like yours strengthen their online presence through smart digital marketing strategies — including local SEO and reputation management.
Our team can help you:
- Set up and optimize your Google Business Profile
- Develop effective review request campaigns
- Monitor and manage your online reputation
Ready to boost your credibility and attract more customers through Google reviews?
Get Your Free Account Today!
If you have any questions about our digital marketing services, just fill out our contact form or give us a call at (888) 494-3810.
Resources
https://searchengineland.com/guides/how-to-win-at-google-reviews
https://www.wordstream.com/blog/ws/2020/09/16/get-more-google-reviews
Frequently Asked Questions
Google reviews build credibility and trust with potential customers. They also influence how your business appears in search results. The more positive reviews you have, the higher your chances of ranking well on Google, which can lead to increased visibility, traffic, and sales.
Make it easy and convenient. Share a direct Google review link through email, text, or your website. Ask for reviews shortly after a positive customer interaction, and personalize your request so it feels genuine and specific to their experience.
No. Offering incentives for reviews violates Google’s review policy and can result in reviews being removed or your business being penalized. Instead, focus on providing excellent service and asking at the right time, authentic reviews carry more weight and credibility.
Respond promptly and professionally. Thank the reviewer for their feedback, acknowledge their concern, and offer to resolve the issue offline if possible. Handling negative reviews with empathy and transparency shows that your business values customers and is committed to improvement.
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