For small business owners, digital marketing can be an efficient and cost effective way to generate new leads. However, with limited resources and time, it can be difficult to implement a successful digital marketing strategy in-house. By working with a digital marketing agency, a team of industry experts is dedicated to the success of this small business. With new agencies emerging everyday, selecting the best team for your business can be a difficult process. Here are some tips in what to look for when choosing a digital marketing agency.
Full Range Of Services
Most small businesses are not able to hire multiple agencies for their different marketing needs. Therefore, it is important to choose an agency with proven success in various marketing channels like: Web Design, SEO, Social Media, Paid Search, Content Creation and Lead Generation. A digital marketing strategy for your business should include all of these methods, to ensure you are reaching as many potential customers as possible.
Once you and your potential agency have identified your business needs, you will need to evaluate their planning process. Not having a clearly defined marketing plan can end up wasting time and money. Does the agency have a formula, or method that has created proven success? A good marketing agency will advise you on a budget, set measurable goals, and create a timeline of initiatives to help reach your goals.
Results Oriented Approach
While not all digital marketing efforts are measurable, a well established agency should be able to show you examples of proven success. See if the agency has case studies on its website, or inquire about successful campaigns in industries similar to your own. Your agency should be able to provide you analytics reporting, so you can track measurable results. Ask for a sample of weekly/monthly reporting, as this can help you determine their proficiency in providing easy to digest data.
One of the most important factors in choosing a digital marketing agency, is being able to have an open and honest client relationship. This is your company’s money and time at stake, so being informed can help make sure you have chosen a reputable agency. You should be aware of all fees, team members assigned, and hours dedicated to your account, before starting work. After this is decided on, regularly scheduled meetings to discuss progress, and new initiatives can help with accountability. Overall you should feel like their are open lines of communication between the agency and yourself.
At EmoryDay we combine our expertise along with our results driven approach to provide measurable success for our clients. Contact us today for a free consultation.