Marketing 101: Conversational Marketing
If you are looking to add a unique type of marketing to your existing marketing strategy, you might be interested in incorporating conversational marketing.
What is Conversational Marketing?
Just to recap what we said about conversational marketing in our post Marketing 101: An Introduction To The Different Types Of Marketing, conversational marketing is a one-on-one marketing strategy that uses AI technology to talk to consumers.
These conversations are typically done through live chat, chatbots, or voice assistants.
4 Benefits of Conversational Marketing
There are many benefits to incorporating conversational marketing into your existing marketing strategy. Here are our top 5:
1. It can help satisfy the needs of your current customers and entice them to do more business with you.
Conversational marketing is a great way to answer product and service questions for your customers quickly. And, when you get them the answers they need when they need them, you increase your chances of getting them to become repeat customers.
2. It allows your business to quickly answer questions of potential leads.
Just like it helps get your customers answers quickly, conversational marketing also allows your business to answer questions for your potential leads ASAP. And, when leads get their answers answered quickly, they are more likely to convert from leads to customers.
3. Conversational marketing reveals great insights about your leads and current customers.
Because conversational marketing involves chatting with your leads and customers, it’s a great way to learn more about them and potentially gain some helpful insights. According to HubSpot, conversational marketing allows your leads and customers to “tell you in their own words how they want to interact with your business. There’s no inferring or guessing, like with web traffic.”
4. Conversational marketing channels are mobile-friendly.
HubSpot suggests that more and more people are turning to their mobile devices to purchase products and services. And, conversational marketing is extremely mobile-friendly as your leads can converse with your company right on their mobile devices.
EmoryDay Can Incorporate Conversational Marketing into Your Existing Marketing Strategy.
We are a full-service digital marketing agency that is all about leveraging different types of marketing, including conversational marketing.
If you are interested in learning how we can help your business grow, check out our 30-day free trial.