Marketing 101: An Introduction To The Different Types Of Marketing
Thinking about revising your company’s marketing strategy in order to maximize your results? There are many different types of marketing strategies that you can add on to your existing traditional or digital marketing plan in order to boost your bottom line.
Digital and Traditional Marketing Aren’t the Only Games in Town!
Chances are, when you think of marketing, two types of marketing strategies immediately come to mind: digital marketing and traditional marketing. And, while both of these types of marketing offer a lot of benefits and can help your business grow by leaps and bounds, there are many other different types of marketing that you can leverage in addition to your existing digital or traditional marketing strategy that can really boost your marketing efforts and help improve your leads and sales.
What are the Different Types of Marketing?
Whether you are currently using digital marketing or traditional marketing, there are lots of other types of marketing strategies that you can implement in conjunction with your existing marketing plan to maximize your results.
Here are some of the types of marketing we think are cool:
- Inbound Marketing
- Outbound Marketing
- Content Marketing
- Social Media marketing
- Email Marketing
- Direct Mail Marketing
- Drip Marketing
- Search Engine Marketing
- Promotional Marketing
- Mobile Marketing
- Close Range Marketing
- Proximity Marketing
- Relationship Marketing
- Cause Marketing
- Cause-Related Marketing
- Conversation Marketing
- Event Marketing
- Video Marketing
- Transactional Marketing
- Seasonal Marketing
- Field Marketing
- Persuasive Marketing
An Introduction to the Different Types of Marketing
Here is a brief introduction to the different types of marketing we think can help a company grow by leaps and bounds.
Inbound marketing is a marketing strategy that helps potential customers find your company. According to Marketo, to attract new leads and customers, inbound marketing utilizes the different forms of pull marketing, like:
- Social media
In other words, they come to you.
The marketing experts over at HubSpot define outbound marketing as a traditional method of marketing that pushes messaging out to potential customers through things like trade shows, commercials, or cold calling. In other words, you go to them.
If you read our previous post, Content Marketing vs Traditional Marketing, you already know that content marketing is an inbound marketing strategy that leverages different types of high-quality content published in a variety of locations. The goal is that the content will attract new leads, who will eventually convert to customers.
Remarketing, which is also referred to as retargeting, allows you to deliver personalized, relevant ads to people who have previously visited your website through the use of a piece of HTML code. Check out our post What Is Remarketing? to learn all about remarketing/retargeting and how it can be added to your existing marketing strategy in order to seal the deal and convert your leads into customers.
Social Media Marketing
Social media marketing, or SMM, is the act of using a company’s social media channels and social networks to market their products and services.
Email marketing is exactly what it sounds like. It’s essentially using email to promote your products and services.
Direct Mail Marketing
Direct mail marketing is the “non-virtual equivalent” to email marketing. It’s marketing your products and services by sending direct mail to a potential customer’s mailbox. Postcards, flyers, catalogs, and coupons are all examples of direct mail marketing.
Drip marketing leverages the use of marketing automation by sending messages or “drips” to customers or new prospects over a period of time. It’s often combined with email marketing to maximize results. To learn more, check out our post Drip Marketing.
Search Engine Marketing
According to HubSpot, search engine marketing, or SEM, includes strategies that ensure your business is visible on search engine results pages (SERPs).
Promotional marketing is the act of offering various incentives, like promotions or contests, in order to get potential customers to buy your products or services.
Investopedia defines mobile marketing as any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. Mobile marketing allows a company to tailor its marketing campaigns based on personalized information, like a lead’s location.
Close Range Marketing
Similar to mobile marketing, close range marketing allows a company to use wifi or bluetooth to market to potential leads at a close proximity. It’s also known as proximity marketing.
Forbes defines relationship marketing as a marketing strategy “designed to foster customer loyalty, interaction, and long-term engagement by providing current customers with information directly suited to their needs and interests and by promoting open communication.”
Also referred to as cause-related marketing or corporate social marketing (CSR), cause marketing is a strategy a company utilizes by linking their business and/or their products and services to a social cause or issue.
Video marketing uses video to boost brand awareness in order to generate more leads that will hopefully convert into customers.
Conversational marketing is a one-on-one marketing strategy that uses AI technology to talk to consumers. The conversations are typically through live chat, chatbots, or voice assistants.
Event marketing is using events, digital or in-person, to market products and/or services.
Companies utilize transitional marketing when they entice their customers to purchase their products and services by offering coupons or discounts or by running sales events. It’s very similar to promotional marketing.
Seasonal marketing consists of leveraging certain times of the year, holidays, or national days to market their products and services.
Field marketing, also called field selling, is a traditional form of marketing that involves physically going out to promote your products or services directly to your target audience. You can engage in field marketing by attending industry events, passing out flyers door-to-door, giving out product samples, and offering product demos.
According to HubSpot, persuasive marketing leverages emotion to make the targeted audience feel something, associate those emotions with a brand, and trigger desired actions. Because persuasive marketing is essentially a type of messaging, it can
can be combined with lots of other different marketing strategies.
EmoryDay’s Marketing Services
Because EmoryDay is a full-service digital marketing agency, digital marketing is our bread and butter. But, that doesn’t mean our team of experts don’t know a thing or two about these additional marketing strategies. We have the experience and know-how to combine many of these different types of marketing with our digital marketing strategies to increase your leads and sales. Get in touch with us today to learn how we can help your company’s bottom line.