Marketing 101: Promotional Marketing

Promotional Marketing

As we’ve mentioned in several of our past posts, including: Marketing 101: An Introduction To The Different Types Of Marketing, utilizing a combination of marketing strategies can help you increase both leads and sales. So, if you are looking for another type of marketing to add to your existing marketing plan, you should consider promotional marketing. 

What Is Promotional Marketing? 

Promotional marketing is a type of marketing that leverages various incentives, like promotions, contests, and rewards, to get potential customers to buy a company’s products or services and essentially convert them from leads into sales. 

6 Types of Promotional Marketing Incentives 

1. Sales

According to G2, running a sale is a great way to “stimulate purchasing and increase sales.” G2 further explains that a sale can also help promote new products, which can also help your company “recapture old or lost customers.” 

2. Coupons/Discount Codes

Offering coupons or discount codes is a great way to increase customer loyalty. It can also help you stand apart from your competitors. 

3. Contests 

According to G2, contests can really help get your brand in front of new prospects. And, your current customers will love them, too! 

4. Product Giveaways/Free Samples/Free Gifts with Purchases

People LOVE free stuff! So, if you are looking for an easy way to incorporate promotional marketing, consider offering product giveaways, giving away free samples, or even providing free gifts with purchases. You can also offer free shipping as a promotional incentive. 

5. Upselling

According to HubSpot, “upselling is encouraging the purchase of anything additional in the same selling interaction.” It’s a great promotional marketing incentive because it benefits both your company and your customers. It’s a win-win!

6. Rewards Programs

According to Harvard Business Review, “rewards can and do build” customer loyalty by keeping your customers coming back!

EmoryDay Can Help Your Company Implement Promotional Marketing!

EmoryDay is a full-service digital marketing agency that can help your company implement all different types of marketing, including promotional marketing. We are currently offering a 30-day free trial so you can try out our services.  

If you have any questions about our digital marketing services, just fill out our contact form or give us a call at (866) 407-2075. 


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    Create a Free Account
  • 2.
    FREE Custom Marketing Plan
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  • 3.
    Select only the services you want.