The Secret to Stable Leads & Better Business Forecasting

The Shingle Master is a roofing company operating in a highly seasonal and dynamic industry. Their business is susceptible to fluctuations in demand due to changing weather patterns and current events. As a roofer, they face challenges in stabilizing their inbound sales and accurately forecasting their business needs in a highly competitive and unpredictable market.

Before partnering with EmoryDay, The Shingle Master struggled to maintain consistent lead flow due to the unpredictability of seasonal demand and the impact of current events on various advertising platforms. They recognized the need for a marketing approach that could provide stability and resilience during challenging times while maximizing their return on investment.

EmoryDay devised a comprehensive omnichannel marketing strategy for The Shingle Master. The approach involved diversifying their marketing efforts across multiple platforms, including SEO, print, Google Ads (Search and Local Services Ads), Facebook Ads, Ground Truth Ads, and more. This approach allowed them to reach their target audience through various touchpoints and adapt to the changing market conditions.

The implementation of EmoryDay’s omnichannel marketing strategy brought remarkable success to The Shingle Master in the first half of 2023. Notably, their Search campaigns achieved outstanding results, with a 25.6% increase in conversions, a substantial 26.7% boost in the conversion rate, a 26.5% reduction in the cost per conversion, and a 7.1% decrease in the cost per click. These successes not only allowed them to achieve more with less spending but also paved the way for exploring other platforms without financial constraints.

By maintaining a consistent presence across various online channels, The Shingle Master has gained a competitive edge, ensuring they remain visible to potential customers regardless of how they choose to seek a roofer. With their marketing approach now extending beyond Search, they are better equipped to weather the storm of fluctuating demand and external factors. Stabilized inbound sales and reduced vulnerability to seasonal shifts have become a reality, bolstering the company’s revenue and securing its position in the market.

EmoryDay’s omnichannel marketing approach has proven to be a game-changer for The Shingle Master, revolutionizing their business outlook and fortifying their presence in the roofing industry. The exceptional results achieved in the first half of 2023 demonstrate the power of an adaptive and diversified marketing strategy in driving business growth and success.