Website Design And Marketing Best Practices
Whether you are structuring a brand new website or want to optimize your existing one, as a business it is imperative that you have a visually appealing website that gives an idea of who you are and what you provide.
At its core, a website should be a resume for your business, including details of your products or services, a background of your business, and contact information. If designed well, your website will act as the most effective member of your sales and marketing team.
A Website Designed To Facilitate Sales
Even if you aren’t selling your services or products online, your business website should be laid out in such a way as to funnel visitors to your site from the initial landing page to the point of purchase. This is commonly referred to as a “sales funnel” and is simply a strategy for converting visitors to customers by channeling them through your website to the point of sale.
From the very moment visitors access your website, whether they come there directly or arrive as a result of a search, an email link, or an ad, the landing page should function as the door through which you’re inviting your potential customers to walk. Clearly stated should be an overview of your business, your contact information, and a form for visitors to provide you theirs (commonly as a request for information, special offer, or subscriber sign up). From here, it’s up to you where visitors should be funneled.
When visiting your website, a potential customer wants to immediately see:
- Who you are and what you do – usually presented as an eye catching “hero image” with a brief description statement.
- That they have landed in the right place – identify your target audience clearly; i.e. “solutions for homeowners” or “providing innovative software to companies.”
- How to take the next step of engagement – whether it is a “call now” directive or “buy here” button, make the next steps clear.
A Website Designed For Marketing Strategy
When designed effectively, the website for your business will increase your brand visibility and attract targeted leads to your website so they can be funneled through to the point of sale. A website that successfully attracts the right type of traffic and expands your brand does so by utilizing SEO best practices to improve SERP rankings, which is an invaluable part of an effective content marketing strategy. When your website is designed to attract and capture leads, it becomes a primary starting point for your business to convert leads to customers.
To continue to effectively generate leads and expand your brand visibility, your website should:
- Include fresh, valuable content that your target audience will want to share.
- Adapt to be viewed correctly and interacted with on mobile devices.
- Be a visually appealing representation of your brand.
Within fractions of a second, a new visitor to your site forms an impression of your business based on what they see. Make sure potentials customers recognize you as a leader in your industry with a professional website designed to increase quality lead generation, improve brand recognition, and successfully convert web traffic to sales.
The Source For Creative Website Design For Businesses
For more than a decade, the creative team of designers at EmoryDay have been providing businesses attractive, clean websites equipped with multiple lead generation tactics. Contact us today and see how our team can help your business realize its full potential.