Mobile Content Marketing: Tips for Reaching On-the-Go Audiences

Mobile Content Marketing Tips

Here are some great and simple ways for creating mobile-friendly content for on-the-go audiences.

1. Make Your Website Mobile-Friendly

Your website is often the first place potential customers interact with your brand, so it needs to look great and function smoothly on mobile devices. According to Linkedin, a “responsive web design ensures that your website adapts seamlessly to various screen sizes, providing a uniform user experience across different devices.”

Use responsive design that automatically adjusts to different screen sizes, keep navigation simple, and make sure buttons and links are easy to tap. Linkedin also suggests using flexible images that “resize within their containing elements to prevent them from breaking the layout or slowing the page load time.”

Speaking of speed, if your pages take more than three seconds to load, many users will leave. Compress images if needed, minimize pop-ups, and test your site’s performance regularly.

2. Create Mobile-Friendly Emails

Your website isn’t the only content that should be optimized for mobile devices. If you engage in email marketing, make sure your emails are mobile-optimized as well. Check out our post: Email Optimization: Evolving Messaging for Mobile Devices for some great tips on how to optimize your emails for mobile devices. 

3. Keep Your Messaging Clear and Concise

Mobile users are constantly multitasking. They’re browsing while doing other things, so your content needs to grab attention fast. Write concise headlines, short paragraphs, and include clear calls-to-action.

4. Make Content Scannable

Use formatting like bullet points, bold text, and subheadings to make your content scannable. The easier it is to digest, the more likely users will stay engaged.

5. Consider Developing a Mobile App

According to Linkedin, “mobile apps serve as a direct channel to engage with your audience.” And, developing a mobile app is a fantastic way to meet on-the-go audiences where they are. Plus, if you have a mobile app for your company, you can leverage push notifications to keep customers in the loop about special offers and promotions. 

6. Optimize Your Content for Voice Search

Voice search is changing how people find content. More people are using smart assistants like Siri, Alexa, and Google Assistant to search for products and services. 

Optimizing your content for voice search can improve your visibility and help mobile users discover your business when they need it most.

Linkedin also suggests optimizing SEO for voice search so you can “cater to the growing number of users utilizing voice commands.” You can do this by incorporating conversational keywords and natural phrases into your copy, think “Where can I find…” or “How do I…” questions.

7. Utilize Visual Storytelling

Like other marketing content, your mobile-friendly content must also be engaging. And, a great way to achieve this is to utilize visual storytelling, think videos, infographics, and carousel-style social media posts. And, don’t forget to use captions so your mobile users can watch without the sound if needed. 

8. Leverage Location-Based Marketing

One of the biggest advantages of mobile marketing is the ability to use location-based marketing. Geo-targeted ads, local SEO, and “near me” keywords can help you reach audiences at the right place and time. For example, a restaurant could use mobile ads to promote lunch specials to nearby users during the noon hour. 

9. Measure and Refine Your Mobile Content Marketing Strategy

Track your mobile performance metrics, such as bounce rates, time on page, and conversion rates, separately from any desktop data. This gives you a clearer picture of what’s working and what needs adjustment.

Tools like Google Analytics and heatmaps can reveal how users interact with your content on mobile, so you can refine your strategy for better results.