Going Mobile: Optimizing Your Website for Mobile Devices
More and more people are relying on cell phones or other mobile devices for their everyday needs. Consumers are moving away from the traditional computer for their personal web browsing. A reported 77% of mobile searches are done in a location where a computer is readily available. Furthermore, by the end of 2015 there will be more smartphones on the internet than PC’s.
How can the Mobile Trend Benefit your Business?
According to Google, 57% of smartphones users are searching for local businesses on their mobile devices. People today want information and services at their fingertips. Companies that are not willing to capitalize on the mobile community are missing a huge population of potential customers. From a search perspective, having a mobile site will improve your SEO rankings on mobile searchs. Additionally, Google Adwords campaigns have shown to be up to 65% more beneficial when geared toward mobile searches.
Tips for Designing a Mobile Website:
Though it may seem daunting, a mobile site does not have to be a complicated or expensive process. Here are some guidelines for making an optimized mobile site:
The Simpler the Better.
Make sure your site does not overwhelm the customer. The visitor wants the who/why/when/where/how much, right out of the gate.
Smaller means Lighter
Do not use heavy images or large file sizes as they will slow your site down. Be careful not have too much content, as the font size is smaller therefore harder to read. Also keep in mind Flash will not work on mobile devices, so the user will not see any animation in this format. Java does not work on many phones, and can also drag your site speed.
Keep the Viewer in Mind
Long forms with lots of typing may be difficult from a mobile device, so try to streamline your lead or checkout process. Make sure the navigation is easy to read and prominent on the site, so the customer does not have to go hunting.
Keep your Branding Consistent
Make sure your mobile site reflects your desktop site and is consistent with your brand. The mobile site is often a touch point to the greater recognition of your brand, so you want users to feel familiarity when visiting.
EmoryDay can help your mobile initiative in two ways:
We have two ways to make your website mobile friendly:
We can create a mobile version of your current website. This is relatively quick and inexpensive. When smartphone user visits your website, they are redirected to a smaller version of your current website. This smaller version is arranged to optimize the visitors experience, providing the relevant action items and content at the top of the page. We offer a great service for this through our www.EmoryDayMobile.com program.Responsive Design – We can rebuild your current website with Responsive design on a Bootstrap framework. With a truely Responsive design, your website will re-arrange itself to fit on the visitors screen, no matter what screen size they are using, large monitor, notebook, tablet or smartphone.
Marketing your product or service in mobile searches:
We can design a comprehensive mobile marketing program for your company. This could include a mix of pay per click (PPC) text and image ads, combined with an SMS campaign that captures your customer’s mobile number and provide action orienteed sms messaging.
Please feel free to contact us for a Free Consultation on how we can increase your revenue through a proper mobile experience for your customers.