Are you using your website to pursue new prospects? Or are you waiting on new prospects to find you? If you are the later, you may find yourself coming up short. Outbound marketing can help generate new prospects, and increase sales for your business. Find out how you can use outbound and targeted email marketing to grow your business.
What Is Outbound Marketing?
Outbound Marketing is generally defined as a business or individual reaching out to customers directly. This was traditionally thought of as cold calling, direct mail, or eblasts. In recent years, inbound marketing has become increasingly more popular. Inbound is generally content driven marketing like blogging, social media, and search engine optimization. Inbound marketing is extremely effective for reaching prospects actively looking for your product or service.
However, by only focusing on inbound marketing, you can miss prospects who are not yet aware they need your services. Adding outbound to the mix can get you in front of potential customers who are looking for the service or product you provide.
How Can Outbound Marketing Work for My Business?
For B2B companies, outbound marketing can be critical to making your name known to potential prospects, and gaining brand recognition.
By reading out to prospects via e-mail, or outbound marketing, some won’t need your service at the time you reach out. However, you will be making yourself top-of-mind when the time comes. And your outbound efforts will put you in front of prospects who are ready to buy and just needed that extra push in the right direction.
How Can I Create an Effective Outbound Email Marketing Campaign?
Creating an effective email outbound marketing campaign takes time and close attention. By emailing your audience consistently, you are increasing your chances of prospects connecting with your message.
However, given the amount of marketing emails the average person receives on a daily basis, quality is just as important as quantity.
Your email content should be targeted to the industry you are prospecting and should focus on solving a problem or providing educational content. Stay away from generic sales pitches, and focus on your company’s real value proposition.
Your email subject line and call-to-action are also critical to creating an effective campaign. Be specific and make sure the prospect clearly knows what you are offering and what action to take next. Don’t be afraid to test several messages against each other, and see which generate the most response. Sometimes even a slight change of wording can make a big difference and drive more conversions.
At EmoryDay we help grow businesses through targeted outbound email marketing campaigns including effective drip campaigns that get results. We provide the right leads, create the content, and provide visitor tracking from the emails. Contact us today and find out how you can reach 1000’s of targeted prospects each week.