The Importance Of Designing A Mobile-Friendly Website
Did you know that 57% of web traffic now comes from mobile devices? And according to HostGator, “94% of American smartphone users search for local information on their phones” even when they have access to a computer. More and more people are using their cell phones to surf the web, and that means that if you want to increase your leads and sales, you must have a mobile-friendly website.
What is a Mobile-Optimized Website?
A mobile-optimized website is so much more than just a smaller version of your website. And, it’s not just designed so it will work on a smaller screen either. There are many different elements that go into creating a mobile website.
Elements of a Mobile-Friendly Website
1. Responsive design
A mobile-friendly website must be built using responsive design. This allows the site to automatically detect what kind of device is being used, so it can adapt to fit the screen.
2. Broken up text
When creating content for your mobile-friendly website, be sure to break the text up into smaller blocks. It’s also important to use headlines and bulleted lists, so the content is easy to scan.
3. Easy to read fonts
Stick to mobile-friendly fonts that are easy for mobile users to read, like Sans Serif fonts. They have clean lines, which makes them easier to read on smaller devices, like your cell phone. And, in terms of a font size, you’ll want to go with 16 pixels or 12 points.
4. Clear call-to-actions
Make sure your call-to-actions (CTAs) are clear, legible, easy to see, and clickable.
5. Hidden navigation
Many companies with mobile websites opt to keep their design simple by hiding their navigation bars. The hamburger menu, which features three stacked bars, is a great way to accomplish this. When a user clicks on the menu, it expands and overlays the screen.
Benefits of a Mobile-Friendly Website
Having a mobile-optimized website can do wonders for your business. Here are some of the reasons why we love mobile-friendly websites.
1. A mobile-friendly website gives you a competitive edge.
Because so many people are turning to their phones for online shopping, a mobile-friendly website will make more people want to do business with you.
2. A mobile-optimized website often loads faster than traditional websites.
When it comes to your website, speed matters. Studies show that mobile users will abandon a page if they have to wait more than 6 seconds. And, mobile-friendly websites will load pretty quickly because of the code used to build them.
3. Mobile-friendly websites rank higher in search engines.
Websites with a mobile-friendly design will rank higher in Google and other search engines. And, the higher your website ranks, the more people will find it when searching for the products or services you offer.
The EmoryDay Team Can Build You The Perfect Mobile-Friendly Website!
Our team of marketing experts love working with content to smartly promote businesses of all kinds, and that includes building our clients the perfect mobile-friendly website. Get in touch with us today to learn more about our content marketing services and how we can design a stellar mobile-friendly website for your company.