AFI
How AFI’s CTV Campaign Drove 1.6M+ Impressions and 99% Video Completion Rate Among Military Families

In January 2025, Armed Forces Insurance (AFI) partnered with EmoryDay to launch a targeted Connected TV (CTV) campaign through StackAdapt. The initiative was designed to increase brand awareness among military families and drive qualified homeowners insurance quote requests. With over 1.6 million impressions, the campaign not only expanded AFI’s reach but also delivered impressive engagement…

Content Personalization
What is Content Personalization?

Table Of Contents The Importance of Content Personalization What is Content Personalization? Simple Ways to Personalize Content Ready to Personalize Smarter? FAQs The Importance of Content Personalization Content personalization is one of those digital marketing phrases that gets thrown around so often, it starts to lose meaning. But, it’s truly a vital part of content…

The Benefits of Blogging for SEO

Table Of Contents How Blogging Improves SEO Blogging leads to SEO Success! FAQs Businesses are constantly looking for new ways to improve their online visibility and drive traffic to their websites. One powerful tool for achieving this goal is consistently blogging. In this blog post, we’ll explore the various ways blogging helps your SEO efforts…

38% Less Spend, 11.7% Lower Cost per Lead: How Smarter Messaging Boosted ROI

In a competitive service industry like roofing, getting the message right isn’t just important-it’s essential. For The Shingle Master, Spring 2025 presented an opportunity to refine their approach. Faced with signs that their existing ad copy wasn’t resonating with homeowner urgency or clearly differentiating their value, the team made a bold, strategic pivot at the…

The Importance of Social Listening

Table Of Contents What is Social Listening Tracking Social Media Listening The Benefits of Social Listening FAQs In the fast-paced world of digital marketing, staying ahead means more than just launching ads and posting content. It means listening-really listening-to what your audience is saying. Social listening, also known as social media listening, is one of…

How to Use Hashtags Effectively in Digital Marketing

Table Of Contents What is a Hashtag, Anyway? Why You Should Use Hashtags How to Use Hashtags Like a Pro FAQs Hashtags have become a staple in digital marketing, playing a vital role in expanding reach, boosting engagement, and connecting with targeted audiences. And, when used strategically, hashtags can enhance your brand visibility across the…

How We Cut Ad Costs by 80% and Doubled Conversions for Concraft

In the world of digital marketing, not all traffic is created equal. Many businesses find themselves pouring money into ads that bring in clicks but fail to deliver tangible results. Concraft, a respected property restoration company, found themselves in exactly that position-investing heavily in paid media without seeing the return they expected. That’s when they…

Engaging Online Community
Creating an Engaging Online Community Around Your Brand

Table Of Contents The Benefits Having of an Engaging Online Community Tips for Creating an Engaging Online Community EmoryDay Can Help You Cultivate a Vibrant Online Community FAQs Building an engaged online community is essential for any brand looking to thrive in today’s digital landscape. In this post, we’ll discuss the benefits of having a…

Brand Management
The Essentials of Brand Management in the Digital Age

Table Of Contents 7 Key Brand Management Essentials Elevate Your Brand with EmoryDay’s Digital Marketing Services FAQs In today’s fast-paced digital world, brand management is more important than ever. To stay ahead, companies must master key brand management essentials that foster trust, boost engagement, and build lasting loyalty. 7 Key Brand Management Essentials Here are…

Prep Performance Case Study
PREP Performance Center – 400% Lead Growth and a Path to Expansion

PREP Performance Center is Chicago’s leading destination for physical therapy and sports rehabilitation. Renowned for its expert care and personalized treatment plans, PREP serves aging adults, young athletes, and anyone focused on injury recovery or prevention. Located in the heart of the Greater North Center Chicago area, PREP has built a strong reputation for delivering…

User Generated Content
The Power of User-Generated Content: How It Can Transform Your Digital Marketing Strategy

Table Of Contents What is User-Generated Content? Why Companies Should Leverage User-Generated Content Tips for Leveraging UGC in Your Digital Marketing Strategy EmoryDay Can Help Your Business Leverage User-Generated Content FAQs In today’s digital landscape, consumers are seeking connections and real experiences. They want to buy products and solicit services from companies and brands that…

Repurposing Content
Repurposing Content: How to Give Old Content New Life

Table Of Contents Benefits of Repurposing Content 5 Tips for Repurposing Content Repurposing Content Maximizes Your Digital Marketing Strategy EmoryDay Can Breathe New Life Into Your Existing Content FAQs In the fast-paced world of digital marketing, creating unique, engaging content can feel like running on one of those little hamster wheel. But here’s a secret…

Misconceptions of AI
5 Misconceptions of AI as a Digital Marketing Tool: Separating Fact from Science Fiction

Table Of Contents Misconception of AI Harness the Power of AI FAQs It’s no secret that Artificial Intelligence (AI) has made life easier for marketers. It helps businesses personalize the customer experience, streamlines processes, and automates content generation. But, on the flip side, AI is also freaking marketers out, especially content writers. And, amidst this…

Content is King
Strategies for Keeping Your Digital Content Fresh and Engaging

Did you know that on average, people only peruse less than 30% of a webpage?  According to The New York Times, “the average person only reads 20-28% of a web page. That’s less than a third!” This startling statistic implies that the majority of your website content might go unnoticed, leaving your key messages in…

ABW Medical
91% Engagement Surge – Delivering powerful results for ABW Medical

ABW Medical sought to strengthen its relationships with existing clients while attracting new prospects in early 2025. The goal was to create a high-impact email marketing strategy that would not only drive engagement but also yield valuable leads for the sales team. At the start of the new year, ABW Medical partnered with EmoryDay to…

The Importance of Content Writers
The Importance of Content Writers: Why They’re Still Essential for Your Business

Today’s digital world is so fast paced that new marketing technologies are appearing constantly. And, with the rise of artificial intelligence (AI), automation tools, and content generation platforms, businesses might be questioning whether or not they even still need traditional content writers.  After all, with so many resources available, why not cut costs and generate…

2025 Digital Marketing Trends
2025 Digital Marketing Trends

2025 is officially here! And, with it comes new 2025 digital marketing trends.  Why is it important to learn about and even embrace these digital marketing trends for 2025? To be honest, your business needs to implement some if not all of these digital marketing trends so you can say ahead of your competition. Digital…

Pet Connect Business
How We Helped Pet Connect Triple Their Leads in Just 3 Months

Pet Connect Business is an app designer and platform designed to help pet businesses and organizations streamline their operations, enhance communication, and grow their customer base. It offers tools and features tailored to the needs of pet service providers, including pet groomers, boarding facilities, veterinarians, and pet trainers. We faced the unique challenge of creating…

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