For many small businesses, it’s not unusual to enjoy early success without having to do much marketing. Perhaps you launched your brand in response to a local demand for a specific solution, and word-of-mouth quickly spread and business boomed. But at some point, you will likely find yourself in need of new customers. Whether to grow or simply sustain your business, active marketing is needed to reach people who have never heard of you.
There’s no contending the power of email marketing. For every $1 spent, email marketing generates $38 in revenue. That’s a 3,800% ROI – a statistic that social media simply can’t touch.
But today’s business owners are inundated with email, and it can be difficult to get their attention. We’re not talking about a catchy subject line or attractive offer (although those are essential ingredients); we’re talking about email targeting to ensure you’re getting the right message, to the right person, at the right time.
It’s a complex science to be sure, but taking the time to develop targeted email campaigns can jumpstart your marketing, get your brand in front of new prospects, and ultimately grow your revenue.
Whether you’ve been wildly successful with a previous marketing strategy, or you’ve just been making stuff up as you go and getting lucky, there comes a time for almost every business where marketing initiatives just seem to… stagnate.
Feeling like you’re stuck in a rut? Read on to find out why your marketing plan is stale, and what to do about it.
We are very excited to announce our latest service offering, The EmoryDay Strategic Marketing Plan. After years of writing marketing plans to help strategize our Business Accelerators, we started receiving requests from clients who wanted this as a stand alone service. So we honed the processes to make the Strategic Marketing Plan a separate product offering.
Knowing a good Strategic Marketing Plan is the springboard for a small business’s marketing efforts, we priced the plan affordably at $950. It provides a clear roadmap for everything your business needs to grow and succeed including:
For small business owners day-to-day operations can be so time consuming that planning for the future gets put on the back burner. When all their time goes into goes to managing the business, figuring out how to market the business can be overwhelming.
Many businesses start inconsistent marketing efforts, but aren’t sure if their attempts are worth it or add up to success. To grow a small business, a highly actionable, strategic plan should be created and executed with a plan to track results.
Get our tips on how to use a strategic marketing plan to take your business to the next level.
A comprehensive marketing plan is essential for any small business. It creates a roadmap to help see the current state of your business, and what channels can be used to reach new prospects.
For small business owners, time and resources are scarce, so an effective strategy can help ensure neither are being wasted. While each marketing plan should be unique to the business and their goals, there are components every successful marketing plan should include.
Another year is coming to a close, and having a good company website is more important than ever. Today more than 80% of B2B customers search the web before making a purchase decision, and 75% of users admit to making judgments about a company’s credibility based on their website’s design. If you are wondering if your website is up to par for 2016, here are some factors you should consider.
Are you using your website to pursue new prospects? Or are you waiting on new prospects to find you? If you are the later, you may find yourself coming up short. Outbound marketing can help generate new prospects, and increase sales for your business. Find out how you can use outbound and targeted email marketing to grow your business.
Are you generating enough money from your business to support your desired lifestyle? Do you have enough time to enjoy life?
If the answer is no to either question, then your business is not working. Most businesses don’t work, but there is something you can do about it. Michael Gerber wrote the landmark book, Continue reading →