A New Website for a New Direction
ConnectMeVoice is a telecommunications provider that had spent years solely focused on individual clients. They recently made a major decision to change their business model to take on a more partner-centric approach to telecommunications and needed to revamp their website messaging.
EmoryDay brainstormed with the client on their new business model and created a very partner focused website for their new demographic. We developed content and specific calls to action that would appeal to potential partners. The revamped website, Google Ads campaign and a monthly email newsletter has helped them acquire new partnerships.
Shortly after the launch of ConnectMeVoice’s new site they were acquired by a large telecommunications company that shared their same goal. With this new targeted approach, they have lowered their cost per lead by 55% and an increase in conversion rate of 665%!